NEW YORK – July 26, 2016 – Gap is proud to commemorate (RED)’s 10th anniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. Gap has contributed $10 million dollars to the Global Fund to Fight AIDS, Tuberculosis and Malaria and has encouraged customers to support the fight through its (RED) partnership product collections that have heightened awareness of the AIDS pandemic and the opportunity to end it by 2030.
To mark the anniversary, Gap is releasing a special collection of favorites for the entire family. The iconic (Gap)RED logo design, featuring inspiring text such as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts and tanks for men, women and kids and in onesies for baby ($24.95-$54.95). Outerwear and denim will also be offered for men and women, including a classic bomber and straight selvedge jeans for men and a denim jacket, jeans and sleeveless puffer vest for women ($79.95-$108). The collection will be available at select Gap stores around the world and on gap.com beginning July 26.
“It is an honor for Gap to celebrate (RED)’s 10th anniversary. We’re proud of Gap’s role in helping (RED) launch 10 years ago,” said Jeff Kirwan, Global President, Gap. “(GAP)RED takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We’re pleased that our (GAP)RED collections spark meaningful conversations that inspire people to join the movement to end AIDS.”
Deborah Dugan, CEO, (RED) said: “This year is an important anniversary year for (RED) which has generated a total of $350 million so far and impacted the lives of 70 million people. With our wonderful (RED) partners like Gap, we’re doubling down on our efforts to fight this preventable, treatable disease. We’re honored to see Gap once again bringing great (RED) apparel items to their stores around the world, making it easy for everyone, everywhere, to join the fight.”
Mark Dybul, Executive Director, the Global Fund to fight AIDS, Tuberculosis and Malaria, said: "The $10 million generated by Gap through their (RED) partnership underlines the importance of the private sector to ending the AIDS epidemic. Their contribution has enabled the Global Fund to improve the lives of many affected by HIV.”
To amplify the collection’s important message, Gap will release a series of videos that demonstrate the partnership’s impact on the fight against AIDS. This storytelling will engage audiences across Gap’s digital channels and social platforms and customers are encouraged to join the conversation by tagging social content with the hashtag #endAIDS.
About Gap
Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.
About (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel.
(RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Billecart-Salmon, Ergo Depot, Fresh, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, NetJets, Piaggio, Uber, and Wolfnoir.
To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org
Media Contacts:
Gap
Chalin Tulyathan
Gap
212 886 7445
chalin_tulyathan@gap.com
Ellie Heatrick
Edelman
+44 (0)20 3047 2298
Ellie.Heatrick@edelman.com
(RED)
Huw Davies
(RED)
press@red.org
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