SAN FRANCISCO – July 8, 2013 –Today Old Navy launched a new clothing line featuring one of Disney’s most iconic characters – Mickey Mouse. Available in-store and online at www.OldNavy.com/mickeystyle, the "Mickey Through the Decades” collection includes Mickey Mouse and his friends in rarely seen art on vintage-style tees for the whole family. The classic artwork explores how Mickey and other beloved Disney characters have evolved over the decades. Shining the light on this unique collection, the summer tees are prominently displayed as the stars of Old Navy’s center stage.
“We are thrilled to feature Disney’s beloved Mickey Mouse in this new fashion collection, and to provide a glimpse into the history of this enduring character,” said Nick Grover, director of licensing, Old Navy. “Developing a Disney collection has given us another opportunity to take our licensing business to the next level while continuing to offer our customers exactly what they love at a price point they can’t find anywhere else.”
“By combining Disney storytelling with Old Navy’s relaxed, playful styles we’ve achieved a product line that truly celebrates our classic characters,” said Jodi Rosenblatt, director of sales, Disney Consumer Products. “Mickey continues to capture the imagination of fans worldwide, and this vintage collection reminds us of Mickey’s timeless qualities and fun-loving personality.”
Since 2009, Old Navy has been offering apparel from licensees of major sporting leagues, large entertainment studios and pop culture brands, ensuring a consistent delivery of the most relevant product to Old Navy customers. The licensing division continues to grow its assortment, offering new categories such as fleece, active, sleepwear and accessories, in addition to tees.
The “Mickey Through the Decades” collection is available online at OldNavy.com and at Old Navy stores. Women's tees will be priced from $12.94, men's tees from $14.94, kid’s tees from $12.94 and toddler tees from $14.94. Customers can visit www.OldNavy.com/mickeystyle for Disney digital freebies and a chance to win a custom Disney tour worth $10,000.
About Old Navy
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit www.oldnavy.com or follow us at www.Facebook.com/OldNavy and www.Twitter.com/OldNavy.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are http://www.disneystore.com/ and http://www.disneystore.co.uk/. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.