Gap Inc.

February 14, 2012

SAN FRANCISCO – February 14, 2012 – Starting Thursday, head to your nearest Old Navy to find your perfect pair of denim and take advantage of the new Denim Price Lock promotion. No matter your favorite fit, wash or style, Old Navy is committed to finding the right pair of its Famous Jeans for everyone in the family, at budget-friendly prices. For the first time ever, Old Navy “Fitologists” – expertly trained store associates – will be on-hand to personally walk you through Old Navy’s great denim styles, and help fit you with the right pair of jeans.

“We have worked hard to create fit consistency across various body types in a wide range of styles our customers love,” said Michelle Wlazlo, Senior Vice President, Old Navy Adult Merchandising and Brand Licensing. “It’s important to us that our customers know they can find their perfect fit, and we’re so confident in our Old Navy denim experts, we’re guaranteeing customers the price on future denim purchases through May.”

Denim Price Lock Promotion

From February 16 to 29, buy any pair of Adult Old Navy Famous Jeans for $19 and receive the Denim Price Lock card, locking in the $19 sale price for up to three more pairs through May, long after the sale is over.

During the second week of the event, February 23 to 29, pick up Old Navy Famous Jeans for kids and lock in on the special $12 price for their next three Famous jeans purchases, also through May. The Denim Price Lock includes all fits, styles, and washes of Old Navy’s Famous Jeans, and can be found in all US stores. Check with your local store for promotional details and dates.

Wlazlo continued, “Our Fitologists will make jeans-shopping easy and the new Denim Price Lock promotion makes stocking up on jeans for the family a little easier on your wallet. You will find the perfect pair of jeans at Old Navy.”

About Old Navy

Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment. To learn more, visit




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