Gap Inc.

September 7, 2011

SAN FRANCISCO, September 7, 2011 --  Piperlime, the online shop known for the freshest styles in fashion is expanding its widely successful Guest Editor Program.  Celebrities Rachel Bilson, Olivia Palermo and Byrdie Bell will join Piperlime Guest Editor, Rachel Zoe to kick off the fall season.

“The idea of hosting guest editors on has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, vice president and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

Launching on Fashion’s Night Out, September 8, customers will have access to Piperlime’s new guest editors through exclusive video content, styling tips and product picks. “Piperlime offers a fresh mix of the iconic and the discovery and in keeping with this, we are excited to partner with Rachel, Olivia and Byrdie,” said Gosselin.  “They will deliver fun and inspiring tips and as always, host their favorite picks on,” Gosselin continued.

Piperlime carries over 350 apparel, footwear and accessories brands for men, women and children, ranging from casual to designer.  customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email.  Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at  Customers can also shop all five Gap Inc. online stores using one shopping bag and one easy check out.

About Piperlime

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points.  Exclusive contributions from guest editors keep customers in fashion and in the know.  Visit us at

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.  Fiscal 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-owned stores, about 200 franchise stores, and e-commerce sites.  For more information, please visit



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