SAN FRANCISCO –June 7, 2011 – GapKids and babyGap, two of the most recognized names in children’s apparel, announced plans today for a new collection created for Gap by Diane von Furstenberg. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.
“We’re thrilled to have the opportunity to build on Gap’s successful past collaborations and develop this collection with Diane, a true American fashion icon and inspiration to women around the world,” said Art Peck, President of Gap brand, North America. “I’m also looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic color and femininity, mixed with our expertise in great quality premium children’s clothing at accessible prices.”
Diane von Furstenberg comments, “As a proud mother and grandmother I am so excited to create a capsule collection for children with the superstar retailer, Gap.”
GapKids and babyGap divisions are two of Gap brand’s strongest performing divisions in North America, and are continuing to build a strong global following with customers in countries including Japan, the UK and even as far as the United Arab Emirates. In addition, GapKids and babyGap products have recently risen in status as one of the highest demanded categories in the company’s European e-commerce division.
About Diane von Furstenberg
Founded in 1972, Diane von Furstenberg is one of the premier names in American fashion. Renowned for its iconic wrap dress and signature prints, the DVF brand is headquartered in New York City and offers four complete collections a year, swimwear and accessories. The full range of accessories extends to shoes, handbags, small leather goods, belts, scarves, eyewear, fine jewelry, watches and luggage. In 2011 DVF debuted a home collection, encompassing tabletop, bedding and rugs. This fall DVF will introduce Diane the fragrance. DVF is currently sold in 72 countries and 61 shops worldwide including 41 standalone boutiques. For more information, please visit DVF.com.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-operated stores, about 180 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.
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