December 8, 2009
Gap Inc. brands have always been inclusive, accessible brands in which everyone can participate – a principle on which the company was founded 40 years ago.
As a global retailer, we embrace diversity across all of our customers, and more importantly respect their beliefs as individuals. Our brands embrace the joys of the season as a whole in both marketing and stores.
Contrary to previous reports, in several instances, our seasonal marketing uses the word Christmas, but we do not use it exclusively. On November 12, Gap launched its holiday marketing campaign, which references several holidays in its commercials – stating “Go, Christmas,” “Go, Hanukah,” and “Go, Kwanza.”
Old Navy unveiled a nationwide commercial on November 28. The ad focuses on Christmas, with the Supermodelquins proudly cheering “Merry Christmas” and features holiday visuals, including Christmas trees, lights, and ornaments.
This season, our stores also reflect a variety of familiar holiday themes: Christmas trees, snowflakes, candy canes, and holiday music. Associates are asked to welcome and address customers in the holiday greeting of their choice.
Reflecting our long-held philosophy to embrace a variety of beliefs, we invite our customers to celebrate the holidays in their own way.
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Gap Inc. Corporate Communications
Tel: 415 427 2807