Gap Inc.
November 24, 2009
SAN FRANCISCO, November 24, 2009 -- Piperlime, the online shop known for the freshest styles in shoes, accessories and apparel, announces the launch of the Holiday Gift List featuring picks from celebrities: Brooke Shields,Rachel Bilson, Rashida Jones and Kristen Bell. The program will support and raise awareness for The Art of Elysium, a non-profit organization devoted to helping children through music and the arts.
Piperlime asked four of Hollywood’s most stylish celebrities to shop piperlime.com and share what they are wishing for this holiday and what they want to give to others. Rachel Bilson picked chic items for her friends including 7 For All Mankind’s little black dress and a faux fur jacket from Juicy Couture for herself. Brooke Shields picked warm and cozy items for her kids and a pair of tall furry boots for herself. “These boots make me want to be a snowbunny,” she said.
Piperlime will reveal one celebrity gift list each week between November 23 and December 31, 10% of proceeds purchased from these lists will be donated to The Art of Elysium. Piperlime also made a $50,000 donation to The Art of Elysium .
“We are thrilled to partner with The Art of Elysium and support their charitable efforts through the celebrity gift lists on our site,” said Jennifer Gosselin, general manager and vice president of Piperlime.
“The generosity that is shown during the holiday season gives us continued faith in the true power of giving,” said Jennifer Howell, founder of The Art of Elysium. “This holiday season Piperlime has not only made a generous donation but continues to support the mission of The Art of Elysium by sharing the organization with every on-line shopper. This means new volunteers, new donors and new supporters for the charity. We encourage people to shop piperlime.com and to take the time to learn more about The Art of Elysium.”
Currently, Piperlime carries an edited assortment of great items from over 350 brands. With free shipping and free returns on every order and the recent addition of apparel and jewelry, Piperlime enables customers to find the perfect gifts with ease. Gap, Banana Republic and Old Navy credit cards are welcome at Piperlime, and customers can earn and redeem reward points on the website.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.
About The Art of Elysium
The Art of Elysium is a non-profit organization founded in 1997 which encourages actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. They provide workshops in the following disciplines: acting, art, comedy, fashion, music, radio, songwriting and creative writing. They work with numerous hospitals and hospices throughout Los Angeles. For more information on The Art of Elysium please visit www.theartofelysium.org.
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