Gap Inc.

September 8, 2009

SAN FRANCISCO, September 8, 2009 -- Piperlime, the online shop known for the freshest styles in shoes and handbags and its strong fashion perspective, will expand its closet by adding women’s apparel to the site starting today. Piperlime will offer an edited assortment of the hottest trends from a mix of iconic brands including Marc by Marc Jacobs, 7 for all Mankind, Joie, J Brand, and Juicy Couture as well as emerging resources. 

“We started with footwear because we didn’t see anyone in the online shoe market delivering an inspiring and compelling shopping experience.  We added handbags in 2008 and the response has been so amazing that adding apparel is an obvious next step.” said Jennifer Gosselin, vice president and general manager of Piperlime. “Our customers have come to rely on Piperlime’s style expertise and advice and we are thrilled to extend our fashion point-of-view into apparel.” 

With the expansion into apparel, Piperlime will offer about 65 clothing brands; the collection is grounded in premium denim including AG Adriano Goldschmied, Paige Premium Denim and Joe’s Jeans.  Rounding out the collection are tops, dresses and knits from designer brands (See by Chloé and Twelfth Street by Cynthia Vincent) as well as up-and-coming brands (Tucker and Trovota).

Piperlime features exclusive fashion tips and product selections from guest editors like celebrity-stylist Rachel Zoe that inspire customers to find the looks that are right for them.

“I was really impressed with Piperlime apparel right out of the gate,” said Rachel Zoe, Piperlime guest editor. “They are right on trend, and I am literally obsessed with the amazing pieces for fall like distressed skinny and boyfriend jeans, oversized sweaters, and boyfriend jackets.”

In addition to apparel, Piperlime also carries over 250 footwear brands for men, women and children, ranging from casual to designer along with nearly 40 handbag brands.  Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email.  Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at Customers can also shop all five Gap Inc. online stores using one shopping bag and one easy check out.

About Gap Inc. Direct
Gap Inc. Direct, the e-commerce division of Gap Inc., is one of the world's most popular specialty apparel e-commerce companies.  Our portfolio of e-commerce websites consistently rank among the most frequently visited specialty apparel e-commerce destinations on the web.  Visit us online at,,, and


About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit


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