September 8, 2009
SAN FRANCISCO -- September 8, 2009 – Gap is proud to announce its sponsorship of American Woman: Fashioning a National Identity, the spring 2010 exhibition at The Metropolitan Museum of Art’s Costume Institute. The exhibition, drawn exclusively from the newly established Brooklyn Museum Costume Collection at the Met, will feature approximately 75 ensembles – many of which have not been seen by the public in more than 30 years.
“As one of America’s most iconic brands, we’re proud to be included among the esteemed group of fashion brands that have participated before us,” said Marka Hansen, president of Gap brand North America. “With additional support from Condé Nast, we look forward to being part of one of the industry’s most important exhibitions and events.
Throughout its 40-year history, Gap has been an avid supporter of the arts, and the sponsorship of the Met’s Costume Institute exhibition is another testament to the brand’s emphasis in this area. Gap’s involvement will allow the public to see treasures from an important collection of historic American fashion that has not been seen by the public in many years.
The theme of the exhibition is a natural fit for Gap and the significant role the brand has played in shaping the lifestyle of the American woman through its versatile American style, which is continuously reinvented to reflect whatever is culturally relevant at that given moment in time.
Continued Hansen, “The exhibition looks at historical portrayals of the American woman to achieve a better understanding of how she is perceived today. The active American woman is known around the world for her independent spirit, and Gap is famous for creating the everyday fashion that celebrates her as an individual.”
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.