About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
The Product Manager II — Media Platform is a delivery-focused individual contributor within the Customer Lifecycle & Loyalty Value Stream, responsible for executing the media platform roadmap that powers owned, paid, and earned media across all four Gap Inc. brands. This role works within the Media product team to deliver features across campaign execution platforms, channel-level personalization, media performance measurement, and platform infrastructure.
Owned Media platforms are the distribution engine for customer engagement — every campaign, promotional message, and personalized touchpoint runs through this infrastructure. Reliable delivery of media platform features directly impacts customer experience, traffic and CVR through the Commerce Equation.
What You'll Do
- Own delivery execution for assigned media platform features — from roadmap commitment through sprint delivery — across campaign tools, channel personalization, and media infrastructure.
- Write Features and decompose them into Epics with effort estimates, maintaining demand visibility for quarterly planning.
- Partner with Engineering on media platform integration, campaign automation tooling, and channel delivery infrastructure.
- Prepare delivery status inputs for the Sr. Manager of Media's review presentations. Surface risks and blockers through PWG escalation.
- Track whether shipped media platform features improve campaign execution speed, personalization accuracy, and media performance metrics.
Who You Are
- Bachelor's degree in Business, Computer Science, or related field, or equivalent practical experience.
- 3-5 years of product management experience in marketing technology, media platforms, campaign management, or related digital environments.
- Understanding of owned media channels (email, SMS, push) and campaign execution workflows.
- Effective communication and stakeholder management skills.
Preferred Skills
- Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar).
- Familiarity with campaign personalization, audience segmentation, and A/B testing tools.
- Experience with analytics tools for tracking media performance and campaign attribution.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $145,100 - $188,600 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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