Associate Manager, Brand Marketing

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

The Associate Manager of Brand Marketing is a collaborative team member dedicated to supporting our Integrated Marketing team. This role focuses on providing essential support in the planning, execution, and reporting of integrated marketing plans and journey mapping strategies tailored to key customer segments. You will work closely with various team members, leveraging audience data, insights, and channel-specific nuances to ensure clear and consistent messaging across all marketing touchpoints. Your collaborative efforts will enhance our brand experience both online and in-store.

You are a customer obsessed, dynamic brand builder who understands how marketing/media channels, audience, product, and brand experience come together for impactful customer experiences with our brand.

What You'll Do

• Ownership of seasonal requests: Partner with site merch and/or retail team to ensure seasonal refreshes are made when needed.
• Ownership of tentpole promos: Own promos that are not connected to specific product hooks (like F&F, Gap Cash, Seasonal Sales and Peak) end to end.
• Support Integrated Marketing Team: Collaborate with the Director and four other managers to create compelling seasonal messaging across all marketing touchpoints.
• Planning and Execution: Focus on the details of planning and execution across all channels and platforms, as you work with Brand Managers to establish integrated marketing plans and journey mapping approaches.
• Data-Driven Insights: Leverage audience data from media partners, insights, competitive, and customer data from strategy partners to inform marketing plans and journey maps.
• Customer Journey: Ensure clarity and consistency of messaging, identifying pain points and successes to enhance marketing content execution and overall brand experience.
• Seasonal Briefs and Content Frameworks: Kick off the creation of seasonal docs, briefs & creative brief templates and content planning framework templates.
• Owner of tools & documents: Ensure all documents and tools are up to date across all seasonal stories, including but not limited to annual omni calendar, content planning frameworks, GTM, briefs, Airtable OCPs, hindsights, etc.)
• Identify opportunities for better ways of working: identify cracks in the foundation and partner with Operations to fix process, tools, etc.
• Point of Contact: Act as the team POC, ensuring cross functional partners have all seasonal documentation.
• Customer Data Integration: Partner with media shared services and customer strategy leads to combine customer data and insights to inform customer journey mapping.
• Readiness Meetings: Partner with Director to contribute to readiness documents for SLT, ensuring content and channel plans are thorough and relevant for seasons that do not have a brand campaign (summer & holiday).
• Experimentation and Responsiveness: Drive ideas for creative experimentation and quick response to current events by leveraging consumer data to drive cultural relevancy and brand engagement.
• Lead Hindsight to gain Best Practices and Recommendations: Collaborate with brand managers and channels to report on seasonal hindsight that will inform future strategies.

Who You Are

• Has experience in Brand Building, Consumer Insights/Data, analytics a plus
• One who understands how marketing/media channels, audience, product, and brand experience come together to deliver impactful marketing
• Able to drive alignment between channels, creative and non-marketing partners like Merch and Design
• Obsessed with product & storytelling
• Obsessed with the customer and their journey
• High level attention to detail

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees