Manager, Retail Marketing

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the Role

As Manager, Retail Marketing Strategy you will lead the development and execution of in-store marketing initiatives that enhance customer experiences, drive foot traffic, and increase conversion. This role will play a critical part in shaping how the brand comes to life in physical retail spaces, working closely with cross-functional teams to create compelling in-store activations and campaigns. The ideal candidate has a strong background in retail marketing, consumer engagement, and experiential marketing within the fashion industry.

What You'll Do

• Develop and execute in-store marketing strategies to enhance customer engagement, product discovery, and conversion.
• Partner with cross-functional teams, including visual merchandising, store operations, and creative to bring marketing initiatives to life in-store.
• Lead the planning and execution of seasonal in-store activations, product launches, and experiential retail campaigns.
• Collaborate with the creative team to ensure in-store marketing materials align with brand messaging and aesthetics.
• Work with store teams to ensure seamless execution of in-store marketing strategies and gather feedback for continuous improvement.
• Monitor industry trends, competitive benchmarks, and emerging in-store marketing technologies to keep the brand at the forefront of retail innovation.
• Support the development of localized and regional in-store marketing initiatives to cater to key markets and consumer demographics.
• Manage relationships with external vendors, agencies, and partners to execute in-store marketing campaigns effectively.

Who You Are

• 5+ years of experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.
• Strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.
• Experience developing and executing in-store campaigns that drive brand awareness and sales.
• Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
• Strong collaboration and communication skills to work effectively with cross-functional teams and store leadership.
• Creative mindset with the ability to translate brand strategies into compelling in-store experiences.
• Passion for retail, fashion, and creating innovative in-store experiences that connect with consumers.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees