About Banana Republic
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.
About the Role
The Associate Creative Director partners closely with the Director, Creative and the broader Banana Republic
marketing team with a focus on leading and executing 360 brand creative inclusive of concept development,
art direction, design, video/social first storytelling, and organic social content. This role will lead a team, ensuring elevated brand expression, and alignment with strategic objectives.
What You'll Do
- Drive, own, and iterate on the brand positioning and identity for cross channel campaigns —with a focus on social, video content and storytelling.
- Concept, pitch and execute innovative concepts that meet our business and brand objectives and elicit
emotional reaction from our customers - Translate campaign themes into compelling channel specific content
- Conceptualize and execute pitches and prototypes to gain leadership alignment on creative and strategy
- Own and oversee work through lifecycle of project—concept, development, refinement, execution
- Represent and and rationalize own and team’s work in weekly leadership creative reviews
- Oversee multiple creative projects at the same time, for self and team
- Serve as daily support in navigating and synthesizing creative feedback, adhering to timelines,
balancing priorities and refining strategies - Act as brand filter and quality control for all team’s work
- Evaluate creative team performance and guide improvements
- Partner with design, store design, styling, digital/marketing strategy, editorial and cultural influence teams
to inform creative approaches - Collaborate with cross-functional teams including strategy, copy, project management and production
Who You Are
- An innovative and conceptual creator, skilled at merging art with commerce
- You have a compelling portfolio of distinctive work with elevated brand expressions
- A deep knowledge of fashion, image making, and branding with a highly refined sensibility
- Experience concepting and directing video and moving image, digital storytelling
- Passion for pop culture, trends in social media, understanding of landscape and performance drivers
- Up-to-date knowledge of creative best practices for relevant digital formats
- Inspiring leader with the ability to both mentor and manage
- Strong presentation skills with the ability to clearly and articulately explain your rationale
and evoke excitement with your recommendations - Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
- Skilled at working cross-functionally—especially with marketing, strategy and ecommerce
- You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
- Love collaboration, discourage competition
- 6+ years of art direction / design / creative experience, retail or luxury experience preferred
- 3+ years of management experience
- Bachelor's degree in Graphic Design, Visual Communications, relevant field, or equivalent practical experience
- Expert in the Adobe Suite, G-Suite, Figma. Experience in video editing, animation, CGI, AI
are a plus
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $144,200 - $191,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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