Sr. Director, Digital Transformation and Growth

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

ATHLETA’s digital transformation and growth division is responsible for our E2E consumer experience transformation and business operations that define our GTM execution. As we aim to design every touch point to serve her everyday life and empower our consumers to feel seen, we are transforming our organization, capabilities and operations processes to effectively plan and deliver toward our strategic commercial priorities. We aim to execute and operate at the speed of social culture which requires new capabilities, ways of working and experiences to power a social-first digital organization and consumer experience. Enter you, our new leader to bring this ambition to life for millions of women and girls who are moving the world forward.

We seek a leader who has a demonstrated track record of team leadership, business results, balanced e-commerce strategy and operational chops with digital product acumen, and cross-functional leadership across the enterprise to bring our next-gen digital experiences to life. You have likely worked in both start-up / entrepreneurial environments as well as large organizations to have first-hand knowledge of building features and capabilities as well as working cross functionally in a scaled organization. You will need to simultaneously understand the big picture business opportunities, have an in-depth knowledge of high-growth, next-gen consumer experiences, and have a strong command of the data and financials to drive the best expected outcomes for the business to support the Digital Organization’s strategic initiatives.

This role will focus on leading our digital transformation and growth initiatives through the evolution of our consumer experience, our digital operations and app expansion to accelerate the future of ATHLETA. Our leader must hold a solid understanding of business and user needs as well as data, technology development, operational rigor and emerging consumer expectations to enable value delivery at scale with speed. Leveraging data-driven insights and user centricity, you will propel the business forward, ensuring agility, competitiveness, and transformative growth in the ever-evolving digital landscape while unlocking speed to value.

What You'll Do

• Lead and manage a team of Digital Operators and PMs to achieve ATHLETA Digital’s strategic priorities
• Lead the progress and deliver on transformation objectives by partnering with our Central Technology Organization to define digital capabilities, business case, KPIs and roadmap prioritization to deliver the next generation consumer experience
• Work closely with business and technology leaders and stakeholders to drive strategic alignment to deliver against business goals
• Focus on driving effort/impact prioritization, deliver consistent and flawless execution through out of the box problem solving, user testing, fluency in capabilities development and technology enablement 
• Assess and manage internal and competitive digital capabilities landscape, maturity and emerging technologies
• Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations 
• Analyze, distribute and present reporting to leadership while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
• Lead the E2E operations of the Mobile App business to accelerate growth with our high value members by partnering across the enterprise to drive downloads and MAU
• Build financial models to forecast and manage investment allocations to meet revenue and profitability goals
• Work closely with cross-functional teams, including Loyalty, CRM, sales operations, demand planning, finance, brand, and marketing to align on key initiatives, launches, and promotional strategies to drive optimal experience and growth
• Partner with CRM to leverage customer insights and segmentation, optimizing mobile-focused strategies based on data-driven learnings to increase Omni-consumers and omni-capabilities at scale
• Collaborate with marketing teams to execute brand campaigns advantaged in App, driving downloads, increasing session frequency, conversion, and brand awareness
• Develop and execute change management strategies to facilitate the successful adoption of new initiatives, processes, and cultural shifts within the digital, loyalty, technology, creative and marketing teams
• Build and partner with Retail teams to integrate new features and functionality to drive our download strategy
• Explore third party marketplace expansion and new points of distribution to drive growth
• Develop Performance Marketing plan in partnership with Marketing Services team to shape download strategy, investments, and manage CAC:LTV outcomes 
• Assess and manage internal and competitive digital capabilities landscape, maturity and emerging technologies
• Conduct strategic annual and quarterly planning and business review

Who You Are

• Bachelor's Degree or higher or combination of relevant education, experience, or training
• 10+ years experience leading digital capabilities management or product management with focus on data, product development and business operations
• 5+ years experience leading successful complex digital transformation programs involving cross-functional teams, including digital product, process, project/program management, transition management, design, engineering, digital marketing, etc
• Demonstrated track record of delivering business results in dynamic and fast-faced environments
• Learn-it-all and obsessive about staying in the know on the latest in consumer experiences and next-gen commerce
• 5+ years experience leading digital operations teams and transforming ways of working to be efficient and modern, leveraging the latest tools to enable teams to work smarter, not harder (AI workflow experience a plus)
• Strong analytical and quantitative skills; ability to lead and drive data-driven decisions
• Strong team leadership and stakeholder management skills
• Bias to action and progress over perfection mentality
• Expertise in design thinking, test and learn, and iteration operating model

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees