Associate Manager - Payments & Gift Card Marketing

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Associate Manager of Payments & Gift Card Marketing will lead co-marketing campaigns and promotions to support the overall strategy and growth of gift card and payment solutions. This role will be responsible for working cross-functionally to develop and execute marketing strategies in-store and online, across Old Navy, Gap, Banana Republic and Athleta, that drive awareness, adoption, and engagement of our payment solutions. The ideal candidate will have a strong background in campaign management with a passion for the retail and/or payments space.

What You'll Do

• Develop and execute marketing strategies to promote payment solutions. Responsibilities include creating briefs, managing timelines and deliverables, asset submissions, QA and reporting.
• Build and maintain strong cross-functional relationships with brand partners to align on shared business goals.
• Collaborate with external partners to align marketing efforts with business objectives and funding allocations.
• Conduct market research to identify payment trends, customer needs, and competitive positioning.
• Analyze campaign performance and optimize strategies based on data-driven insights. Provide regular reports on key performance metrics and campaign effectiveness.
• Process physical gift card corporate sales orders for internal partners.
• In partnership with Gift Card Manager, coordinate the development, production and ordering of both physical and digital gift cards for in-brand channels.
• Oversee marketing expenses by opening POs, maintaining budget tracking files and coordinating with finance team, external partners, and Director of Payment Strategy.

Who You Are

• Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners. Maintain a positive attitude and the ability to manage change and brings structure to ambiguous situations.
• Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.
• 3+ years of relevant work experience in retail, marketing, advertising, loyalty, ecommerce or related field, focused on driving the development and execution of omni-channel marketing programs; experience working with creative teams and creative development processes.
• Payment industry experience preferred but not required.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees