About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
We are seeking a dynamic and strategic Senior Manager of Customer Lifecycle to join our Loyalty Team at Gap Inc. The ideal candidate will be responsible for developing and executing strategies to enhance customer engagement, retention, and lifetime value. This role requires a deep understanding of customer behavior, data analytics, and lifecycle marketing techniques.
What You'll Do
- Develop and Implement Lifecycle Strategies: Design and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty across all customer segments.
- Customer Segmentation: Utilize data analytics to segment customers based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, and in-app messaging, to nurture customer relationships.
- Customer Loyalty Programs: Develop and manage loyalty programs, referral programs, and other initiatives to increase customer retention and lifetime value.
- Omni-Channel Engagement: Create and implement strategies for seamless omni-channel customer engagement, ensuring a consistent and personalized experience across all touchpoints.
- Partnering with CRM Teams: Collaborate closely with CRM teams to leverage customer data, insights, and tools for effective lifecycle marketing and engagement.
- Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
- Collaboration: Work closely with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and customer-centric approach.
Who You Are
- Experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail industry.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing automation tools and CRM systems.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $144,200 - $191,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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