Sr. Manager, Social Media Strategy

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

The Senior Social Media Strategist will be a pivotal member of the Gap Inc. Corporate Affairs team responsible for editorial and content development, community management, and social strategies designed to create champions who want to work for, shop at and invest in Gap Inc. and our house of iconic American brands. This individual will be a digital storytelling expert who stays ahead of social trends and digital engagement patterns to create engaging corporate brand content across multiple channels.

The ideal candidate will find opportunities to amplify our company narrative, including our vision, mission, purpose and values, to strengthen Gap Inc.’s digital presence and perception through culturally relevant content that resonates with our target audiences – current/prospective employees, investors and media.

What You'll Do

• Own the development and execution of corporate social strategy, inclusive of managing a content calendar, writing social copy, developing creative content briefs in collaboration with cross-functional teams, as well as publishing, community management and reporting
• Ideate original content series that connect our communications/corporate brand strategy to our audience to grow our existing channels, while launching and sustaining Gap Inc.’s presence across new channels
• Drive content innovation in partnership with Gap Inc. Creative to implement social-first content strategies, employee advocacy and influencer engagement programs, and enhance community management processes to maximize corporate brand engagement, perception and content effectiveness.
• Develop social measurement frameworks to demonstrate ROI with monthly/quarterly reports to ensure continuous learning and improvement in engaging our core audiences.
• Provide guidance and recommendations on opportunities for paid amplification of content to improve reach and target key audience demographics

Who You Are

• Minimum 6+ years of social media marketing experience, developing strategies for established brands or branded portfolios.
• You are a social expert who stays ahead of platform trends and engagement patterns to identify opportunities for corporate brand content that creates champions who want to work for, shop at and invest in our house of iconic American brands.
• You speak social and craft attention-grabbing copy that drives engagement.
• You’re creative and curious, and build relationships with influencers, content creators and internal stakeholders to develop high-impact campaigns.
• You remain open to feedback and pivot based on performance data and platform dynamics.
• You elevate the social media capabilities of the entire organization through knowledge sharing.
• You thrive in a fast-paced environment managing multiple projects with different timelines, seeing opportunities where others see obstacles.
• Extensive knowledge of social media best practices and innovative storytelling across LinkedIn, Instagram and TikTok.
• Experience working with multiple internal and external partners. Experience working with agencies a plus.
• Strong cross-functional partner known for being a team player—collaborative, creative, proactive, and solutions oriented.
• Excellent written and verbal communication skills, with a test-and-learn orientation.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees