Posted on: May 6, 2024 | Job#: R164868

Manager, App Content + Experience

Full time
Two Folsom, San Francisco, CA, US 94105


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About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

As the Manager, App Experience you will help grow the app channel through strategic and inspirational marketing campaigns. This role is responsible for supporting app specific initiatives by establishing strategy for the app experience and push notifications, as well as product features with cross functional partners. The role must balance current strategies while also leading optimizations and new initiatives to ensure the channel is growing, working closely with partners on planning and execution.

What You'll Do

  • Build strategy to grow the app channel and keep the user engaged by driving a robust marketing program that communicates to the customer leveraging various marketing channels.
  • Lead cross functional planning of exclusive events and content; playing a role in hind sights and gathering ongoing competitive insights to inform strategy.
  • Own strategy, briefing, and execution of push notification inclusive of lifecycle, trigger and retention.
  • Lead app-first testing within testing pods, sharing results and scaling with appropriate partners.
  • Partner with cross functional teams to perform campaign QA and ensure flawless execution.
  • Pull data for reporting results to stakeholders and cross-functional partners; develop recaps with recommendations to optimize campaigns and business performance.

Who You Are

  • Self-starter with strong interpersonal skills, who can work effectively and build strong relationships with business partners
  • Able to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Familiarity with web analytics; exceptional analytical skills and the ability to build out new reports based on needs; robust knowledge of Excel
  • Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • Knowledge of both growth and retention (frequency) strategies; experience in lifecycle programs a plus
  • 5+ years of relevant work experience in marketing, loyalty, ecommerce, or related field, focused on driving the development, execution, and analysis of marketing or lifecycle programs

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $103,500 - $137,100 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.


We’ll send you to our application portal to get started.

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