Posted on: June 20, 2024 | Job#: R144047

Director, Brand Activations

Full time
Two Folsom, San Francisco, CA, US 94105


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About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

The Director of Events and Partnerships will be a critical leader charged with advancing Athleta’s mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta’s events, partnerships and activations strategies.

What You'll Do

  • Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increase Athleta awareness, engagement and brand love
  • Lead cross-functional teams to execute all facets of events, partnerships and activations, including product, marketing, PR, content, online and in-store experiences 
  • Play a key leadership role in managing Athleta’s national events, activations and brand experiences
  • Create event execution plans, working in tandem with Athleta marketing vehicle leads 
  • Manage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.
  • Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experience
  • Serve as main connection to and manager of partner relationships, adeptly handle celebrities and elite athletes, nurture and grow the relationship over time
  • Keep a keen eye on sports and culture to identify and develop partnership prospects
  • Develop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engaging
  • Ensure all projects are on strategy, brand and budget 
  • Provide frequent updates to Athleta leadership and stakeholders on strategy, execution and results 

Who You Are

  • 10+ years experience planning and executing large-scale corporate and consumer events and partnerships
  • Experience serving as key point of contact on strategic relationships
  • Expertise managing partnerships from contract to execution
  • Fluency working within a matrixed and collaborative organizational culture
  • In-house experience preferred 
  • Demonstrated ability to deliver results through coaching, innovation and accountability
  • Agile, proactive, can work in fast-paced environment and able to prioritize effectively
  • Strong verbal and written communication and presentation skills
  • Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solving
  • Knowledge of and enthusiasm for the Fashion/Sports/Fitness industries
  • Inspirational leader of small and scrappy teams
  • Experience in budget planning and management
  • Ability to travel

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.


We’ll send you to our application portal to get started.

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