Posted on: June 22, 2026 | Job#: R214250-

Principal Data Product Owner, Marketing Data and Agents

Full time
4440 Rosewood Drive, Columbia, South Carolina, US 29209

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About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.

We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the role

We’re looking for a Principal Data Product Owner to lead and scale data capabilities across our marketing domain. This role owns the strategy, roadmap, and delivery of marketing data products that power campaigns, content, and agents as we move towards agentic marketing.You’ll operate as a business and data leader—partnering with Product, Engineering, and executive stakeholders to turn data into measurable growth.

What you'll do

 1. Own Data Strategy & Roadmap

  • Define and execute the data and analytics strategy for marketing, including content, campaigns, and engagement data across both paid and owned media channels
  • Lead efforts to define business and data requirements for marketing Agents, focused on activation, content, insights & measurement.
  • Partner with leadership to prioritize investments and align on long-term data strategy

2. Deliver Data Products & Insights

  • Partner with Product and Engineering to deliver scalable data solutions
  • Translate business needs into analytics, reporting, and data product requirements
  • Ensure high-quality data and actionable insights across digital touchpoints

3. Drive Customer Outcomes

  • Partner with others to enable data to be used evaluate performance and guide product and business decisions
  • Identify opportunities to improve conversion, engagement, and customer experience through marketing channels

5. Influence & Communicate

  • Present insights and recommendations to senior leadership
  • Translate complex data into clear, actionable business narratives
  • Act as a connector across business, product, and technical teams 

Who you are

  • 8+ years of experience in data, analytics, or data product management
  • Proven experience leading and scaling teams
  • Strong background in marketing and digital analytics
  • Experience working with marketing data;
  • Ability to influence cross-functional stakeholders and drive business outcomes
  • Experience in retail, marketing, or marketplace environments preferred
  • Exposure to AI or data science is a plus

What Success Looks Like

  • Clear data strategy and roadmap aligned with business priorities
  • Improved adoption and effectiveness of analytics platforms
  • A strong, engaged team

Salary Range: $209,700.00 - $272,600.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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