Senior Manager, Store Experience

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. 

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

The Senior Manager, Store Experience sits at the center of how Athleta comes to life in the physical world. This role leads the end-to-end marketing strategy for stores—ensuring every touchpoint, from signage to activations to new store openings, delivers a cohesive, premium, and brand-defining customer experience.
Reporting to the Director of Integrated Marketing, this leader serves as the voice of stores within the marketing organization—deeply understanding store environments, fleet needs, and customer behavior—and translating brand and product strategy into best-in-class, scalable retail experiences.
This role blends strategy and execution, partnering cross-functionally with Visual, Retail, Creative, Merchandising, and Operations to bring 360 campaigns to life in a way that feels uniquely Athleta.

What You'll Do

Store Marketing Strategy & Vision

• Define and lead the seasonal and annual marketing strategy for stores, ensuring alignment with brand and product campaigns
• Translate brand storytelling into physical retail experiences that are inspiring, intuitive, and conversion-driving
• Establish the vision and standards for how Athleta shows up across all store touchpoints

360 Campaign Integration

• Own the in-store expression of all Tier 1/2/3 brand and product campaign

• Ensure signage, storytelling, and outfitting moments ladder directly to campaign strategy and creative

• Partner with Integrated Marketing leads to bring campaigns to life consistently across channels

Store Experience & Activations

• Lead concepting and execution of in-store activations, events, and experiential moments that build community and cultural relevance
• Develop new ways for stores to engage customers beyond product (events, partnerships, localized moments)
• Pilot and scale innovative formats that elevate the customer experience

Who You Are

New Stores, Remodels & Fleet Evolution

• Own the marketing strategy and launch plans for new store openings and remodels

• Define storytelling frameworks, signage strategies, and customer journeys for new formats

• Partner closely with Store Design and Visual teams to ensure brand consistency and impact

Cross-Functional Leadership

• Act as the primary marketing partner to Retail and Visual teams

• Align priorities across Creative, Production, Merch and Operations to ensure seamless execution

• Lead timelines, budgets, and processes for all store marketing workstreams

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees