Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
About the role
The Senior Director, Store Experience is accountable for translating the brand positioning, seasonal creative concept and product vision in the store to create a consumer journey that engages, drives conversion and improves long term loyalty. This is a key role on the marketing leadership team, reporting directly to the CMO, and collaborates with cross functional partners in design, merchandising and the stores field teams. The role requires the ability to lead a team and influence across a highly matrixed organization to provide creative direction for Visual Merchandising, Windows, In Store Communications and contribute to a shared vision for future store concepts.
The position is a strategic and creative role that requires a deep understanding of the customer, competition, trends, business goals, product knowledge and planning across multiple marketing channels. The role requires a high degree of strategic and operational agility matched with ability to lead across functions.
Lead the in-season creative development to amplify brand and product messages in the store experience including visual merchandising, styling, retail marketing and messaging
Delivers seasonal strategic briefs for the store experience that are rooted in customer insight, market trends, brand positioning and product messages with clearly defined objectives and measurable goals.
Creates seasonal guidelines and direction to inform and empower the field visual teams to execute and ensure product messages are clear and compelling.
Leadership and synthesis of competitive tracking and consumer insights for consumer shopping behaviors to ensure strong external context and consumer focus to inform planning.
Focus on North America, and identify and communicate ideas and opportunities to support store objectives but also drive an omni channel experience that reflects consumer shopping behaviors
Who you are
An energetic and creative leader who can inspire creative teams to create with audacity while building brand power with consistency
Connected to trends in retail, apparel and pop culture and able to bring that to life in a 3D experience in a GAP relevant way
Strong business acumen, analytic skills and understanding of financial and retail business diagnostics that drive store productivity
Experience in the integration of marketing messages across store and online channels, with the ability to lead cross-functional teams to translate and operationalize a creative vision
A passion for the GAP brand and a demonstrated understanding of the GAP brand vision/positioning and style aesthetic.
Knowledgeable about multiple marketing disciplines to effectively position the store in the marketing mix to build an emotional connection to the brand.
Financial proficiency in retail metrics and experience developing and managing budgets
Experience in creating and delivering differentiated retail experiences in apparel or related categories. 10+ years of brand management, consumer or retail marketing experience.
Benefits at Gap
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
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