Posted on: March 10, 2021 | Job#: 354603

Manager - Athleta Communications

Full-time | US


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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

We are storytellers. We inform, inspire and unify all who live, shop + steward our portfolio of iconic brands.

The Communications Manager will play an important role within the Gap Inc and Athleta Communications team to craft and execute communications that rally employees and captivate media. This is a great opportunity to play a key role in developing and executing internal and external communications for Athleta’s strategic initiatives in compelling, creative ways. The manager will help elevate the voices of the Athleta brand through engaging internal events, message development, media relations, development of press materials and more.

The successful candidate is someone who collaborates effectively within matrixed teams, has excellend writing skills, demomstrated experience in employee communications and existing media relationships. The candidate will be able to develop compelling content across multiple formats and channels. We are looking for someone who is curious, comfortable working independently and with ambiguity, nimble, efficient and excited to tell our story.

As part of a high-performing team, the successful candidate will have a bias for action, be comfortable working in a fast-moving environment and bring a solid understanding of the corporate communications function, including a working knowledge of current events, retail landscape, corporate busines and media environment. The candidate should be proficient with crating compelling press releases, messaging documents, town hall content and events.

This role entails creating and managing communications for broad audiences internally and externally, with frequent interaction with our leadership team.

What you'll do

  • Build and manage proactive communications plans -- including content, execution timelines, targets, messaging and distribution strategies -- for internal and external audiences in support of Athleta.
  • Write compelling, persuasive internal and external content in support of brands’ leadership team.
  • Distil and synthesize data and information from across the company to develop a range of communications materials (speeches, newsletters, bylines, blog posts, press releases, presentations, etc.)
  • Create and manage project timelines to ensure deadlines are met and events run seamlessly.
  • Understand business priorities, company values and industry trends to shape audience-relevant communications.
  • Use metrics and reporting to track internal results, measure effectiveness, and identify needs: measure and track results; prepare presentations and reports for executives; and leverage results to make recommendations and refine communications approach.

Who you are

  • An individual contributor who is curious about our business and is confident and responsive working with executives.
  • Minimum 5-7 years of directly relevant experience knowledge, skills and abilities; in-house Corporate Communications experience ideal. Proven internal experience as well as external/media relations experience
  • Superb, persuasive writing skills, experience on an executive communications team, and proficient at executive presentations and reports.
  • Highly organized with acute attention to detail and proven track record of working in a cross-functional communications environment.
  • Demonstrated agility with juggling multiple projects under deadline, optimizing resources and self-prioritizing work.
  • A successful candidate is highly collaborative, inclusive, creative and flexible.
  • Experience defining KPIs, managing reporting and showcasing data-driven results.

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started.

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