Posted on: January 19, 2021 | Job#: 349844

Assistant Marketing Manager, Women's & Men's Content

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The Assistant Marketing Manager, Women's & Men's Content is responsible for supporting the craft and execution of 360-degree campaigns across channels including site, email, and in-store. The Assistant Manager will collaborate with multiple cross-functional partners including Design, Global Merchandising, Creative, Media, Social Media, Promo, PR and the Site and Email leads to ensure that marketing is implemented flawlessly. Success in the role will be contingent on an ability to “story tell” to various audiences, leverage the brand’s myriad of resources, a strong knowledge of both consumers and prospects, a passion for product details, curiosity around events in pop culture, a thoughtful eye on the competitive landscape, and an in-depth understanding of the evolving media and digital landscape.

The primary objective of the role will be to support the brand strategy of both Women's & Men’s businesses while reinforcing Banana Republic’s brand positioning and mission to acquire and engage new and existing consumers, and drive sales across channels.

What you'll do

  • Assist in development, execution and QA of secondary and tertiary stories across channels including email, site, and in-store

  • Work in close partnership with manager to brief the development of in-season creative and marketing concepts that can be executed across site and digital channels, in accordance with brand strategies, and to meet business goal objectives. Ensure assets are created with specific attention to end use mediums

  • Partner with global merchandising and design to ensure that the marketing strategy for the Women's & Men’s business is aligned with the seasonal vision of the brand and product collections

  • Collaborate with the Site Merchandising leads to understand and develop brand strategies that will support growth specific to the online division

  • Assist in compiling data to develop omni-channel communication plans and recaps of primary and secondary initiatives

  • Co-lead packaging process from brief to execution in partnership with global merchandising, product development, and creative teams

  • Assist with strategy and execution to support third party partnerships

  • Support the Marketing Manager, Men’s and Marketing Manager, Women's as needed

Who you are

  • 2-3+ years relevant Marketing experience preferred

  • Background in retail/fashion industry, direct to consumer, digitally native, or culturally relevant brands

  • Undergraduate degree required

  • Fluency with Excel and Powerpoint/Keynote required

  • Airtable, Omniture and CRM experience a plus

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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