Posted on: November 17, 2020 | Job#: 344301

Associate Director, Creative

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The position of Associate Director, Creative / BRFS will support the Senior Director, Creative along with other business leaders, and will drive development of all of the creative materials produced for Banana Republic Factory for use both internally and externally. As the guardian of the brand aesthetic and integration across vehicles, the Associate Director will be focused on leadership of the BRFS creative department and delivery of materials for use across all channels, including in-store /circulars /promotions /p.r./ direct/and special projects. This role is highly cross-functional and requires a bias for action balanced with a strategic thinker and astute people leader.

What you'll do

  • Responsible for all seasonal BRFS creative development. Direct and oversee all concepting and execution of all BRFS creative materials in marketing channels including circular, in-store, p.r., promotions, and direct.

  • Champion, define, and evolve the brand voice and identity both in relation to the main Banana Republic brand as well as a standalone expression of the BR world.

  • Create strong experiences and creative strategies to drive customer engagement and support company goals.

  • Maintain a high level of excellence across all customer touchpoints, ensuring all creative output is on-brief, on-time, and on-brand.

  • Partner with cross-functional leads of store visual/design, studio, production, and product development teams to deliver marketing programs and creative assets which support company goals.

  • Oversee (with functional design heads) the monthly photo-shoots for in-store and circular (both on figure and flat photography). Provide direction for studio teams in execution of product photography.

  • Manage and develop a team of diverse creative talents, mentor and provide leadership to the team to exceed expectations.

Who you are

  • Minimum 8 years senior level experience as a graphic designer or art director in a fashion, retail and/or advertising environment. At least 4 years experience managing a team. Retail and agency experience is preferred.

  • Extensive experience in development of 360° campaigns, including digital, print, and in-store expressions.

  • A strong bias for action and ability to think on your feet, balanced with an ability to analyze, prioritize, and simplify the work at hand.

  • A customer-first approach and ability to generate disruptive, original concepts, while maintaining an expert knowledge of industry trends, standards, and best practices.

  • Extensive experience in photo shoot direction, production, and post-production considerations, an expert knowledge and strong network of industry vendors and service providers.

  • Deep knowledge of typography, design, printing processes and print production.

  • Strong attention to detail with an ability to communicate clearly and concisely. Highly organized and strong time management and prioritization skills.

  • Expert knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop) and presentation software (Keynote, PowerPoint), as well as competence in MS Office apps (Word, Excel). Skill in video, motion graphics, and familiarity with project management systems are a plus.

  • BA Graphic Design or relevant related field.

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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