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4.1 Information You Provide to Us
Online Order Information
When you make a purchase from our websites or mobile apps, we ask you to provide us with information about your purchase such as your name, email address, shipping address, phone number, and payment information.
In-Store
When you visit one of our stores, we may ask you for certain information, such as at the point of sale or while interacting with one of our team members. This may include payment information, product information (such as clothing size), and other information about your purchase, including your name, email address, shipping address, and phone number.
Online Accounts
If you sign up for an online account through our websites or mobile applications, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, past purchases, or gender. You do not have to create an online account to make a purchase.
If you connect your social media account to your online account, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be accessible to us when you connect your social media account to your online account.
Marketing Communications
If you would like to receive marketing communications from us, you may do so by signing up on our websites, mobile applications, or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.
Communicating with us
When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address, if you send us a text message, we will collect your phone number, and so on.
Loyalty & Rewards Programs
If you enroll in a loyalty or rewards program such as the Loyalty Rewards Program, we collect information such as your name, email, telephone number, or mailing address in order to track your rewards and allow you to redeem them across our brands.
Credit Card Programs
In certain countries, we may provide you with the opportunity to apply for an offer of credit from a payment card issuer in our stores or online. To create a more convenient application process, we may provide information from your customer account to a payment card issuer in order to generate a pre-approved credit offer and/or pre-populate your online credit card application with information from your customer account. By submitting a credit card application either in store or online, you acknowledge and agree that Gap Inc. may provide your information to the payment card issuer in accordance with the terms and conditions of the application. For information about the privacy practices associated with your credit card application, please contact the payment card issuer.
4.2 Information We Collect Through Your Interactions With Us
Websites and Mobile Apps
When you visit one of our websites or use our mobile apps we may collect your device identifier such as IP address or MAC address, as well as browser and settings information, shopping preferences, and information about how you interact with our websites and other digital products.
In-Store Wi-Fi
If you choose to connect to our in-store Wi-Fi services, we will receive information about you and your device. This may include your device’s MAC address, IP address, received signal strength indicators (RSSI), and technical details about your device such as its operating system, device type, device name, and technical capabilities. We may also receive information about the store location you visit, the areas of the store you visit, the names and/or Internet addresses of the websites you visit and the applications you use, and how long you interact with such sites or applications.
If your mobile device is configured to search for available Wi-Fi networks, we may receive information about your device even if you choose not to connect to our Wi-Fi Services.
You can opt out of the auto-reconnect feature at any time by visiting http://www.smart-places.org.
For full details about our in-store Wi-Fi practices, please see our Wi-Fi Terms of Use which are available upon signup.
In-store Cameras, Radio-Frequency Identification or RFID, and other tracking technologies
We use a variety of technologies in our stores for a variety of reasons. We may use video and Radio-Frequency Identification or RFID tracking to protect against theft and fraud in our stores. We also collect and aggregate data to track and analyze how our customers move through the store, so that we can make changes to the layout and optimize their experience.
Gap Threads
Note that if you participate in Gap Threads, we may collect NFT ownership information, including digital assets and tokens, and other NFT-related information (e.g., transfers of NFTs between accounts, the corresponding smart contracts, amounts paid, and metadata describing each NFT and its properties as a digital asset). We may also collect cryptocurrency wallet address and related information, including your digital wallet types, amounts of digital assets you possess and account balances.
4.3 Other Sources
Investigations
We may collect information about you in connection with investigations into fraudulent or criminal activities on our websites, mobile apps, and in our stores.
Other Sources
We may also collect information from other sources, including for example, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with, including third-party digital wallet providers such as Kukai and open source blockchain networks such as Tezos.
4.4 Information We Aggregate and Derive
Aggregated information
We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.