SAN FRANCISCO, March 23, 2010 -- Piperlime, the online shop known for the freshest styles in shoes, apparel and handbags, partners with celebrity stylist Rachel Zoe to find the next big stylist. Style savvy contenders are invited to put their skills to the test with the ultimate challenge on piperlime.com between March 23rd and April 5th. Piperlime and Rachel Zoe will select one contestant for the opportunity of a lifetime.
Aspiring stylists are called to showcase their fashion expertise using Piperlime’s must-have styles for spring. Their task at hand… to play stylist to a “client” for three scenarios: a 10-year high school reunion, office-to-evening for a high-powered executive, and a best friend’s wedding. Contestants will then explain how and why each look was put together. Entries will be featured on piperlime.com, giving participants a chance to meet their competition.
Rachel Zoe will select one lucky winner who will work with her to style a celebrity on the new season of Bravo’s “The Rachel Zoe Project”. In addition, Piperlime will grant the winner a guest spot on the new Piperlime blog, allowing them to hone their skills by answering customer’s fashion questions and sharing their style advice.
Piperlime offers a distinct fashion point of view, giving fresh tips on the latest shoe, apparel and handbag trends. Exclusive contributions from guest editors including celebrity stylist Rachel Zoe keep customers in fashion and in the know.
Piperlime has partnered with Polyvore for this challenge, a virtual styling tool that lets people mix and match products to create their own fashion "sets". Polyvore has over 6 million monthly unique users, consisting of trendsetters, shoppers and aspiring stylists.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.
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