Assistant Project Lead, New Capabilities

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

As the Assistant Project Lead- New Capabilities on the Retail Strategies team, you will help bring our brand to life in stores—helping to execute new store initiatives and launching new capabilities that will enhance the overall customer experience.

This role sits at the intersection of strategy, execution, and culture. You will support the Director of Retail Strategies in shaping and operationalizing initiatives that don’t just drive sales—but transform how customers feel, engage, and connect with our brand in-store. From piloting innovative technologies to supporting high-impact events and field moments, you’ll help push boundaries—reimagining retail as a dynamic, cultural experience. We don’t just sell clothes—we create environments that inspire, empower, and move culture forward.

What You'll Do

• Support Execution: Support the Director of Retail Strategies in developing and operationalizing key initiatives—building plans, aligning stakeholders, and translating strategy into clear, actionable work for each project and how to scale proven initiatives in the field.
• Support Innovation & Test-and-Learn Culture: Contribute to piloting new ideas, tools, and technologies—embracing curiosity and experimentation to continuously evolve the store
• Collaborate & Influence: Partner across teams to align priorities, communicate clearly, and build strong relationships that enable seamless execution and shared success.

Who You Are

• Dynamic and go-getter mentality with a passion for retail, customer experience, and brand storytelling
• Curious and creative—excited by the opportunity to test new ideas and challenge the status quo
• A strong collaborator who builds relationships easily and contributes positively to team outcomes
• Highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced environment.
• A clear and compelling communicator, with strong storytelling and presentation skills.
• Comfortable with ambiguity and energized by dynamic, evolving priorities.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees