Marketing Manager - Customer Lifecycle

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement, retention, and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing, CRM tools, and data-driven campaign execution.

What You'll Do

Execute Lifecycle Campaigns

• Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
• Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.

Customer Segmentation & Targeting

• Use established segmentation frameworks and customer insights to build targeted campaign lists.
• Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.

Campaign Management & Optimization

• Build, QA, launch, and monitor multichannel lifecycle campaigns.
• Track campaign performance and recommend improvements to increase conversion and retention.

Loyalty Program Support

• Assist in maintaining and executing loyalty and referral program initiatives.
• Monitor program performance metrics and identify opportunities for incremental improvements.

Omni-Channel Support

• Help deliver consistent and personalized customer experiences across digital and in-store touchpoints.
• Support the integration of lifecycle campaigns into broader omni-channel strategies.

Cross-Functional Collaboration

• Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
• Participate in project meetings and contribute insights to support customer-centric decision-making.

Reporting & Insights

• Gather campaign performance data, prepare reports, and highlight key insights for leadership.
• Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.

Who You Are

• Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
• Strong analytical skills and comfort working with data to inform decisions.
• Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
• Detail-oriented with excellent organizational and project-management skills.
• Effective communicator who can collaborate across teams.
• Ability to manage multiple projects and adapt quickly in a fast-paced environment.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees