Launched campaign video at "BETTER REPUBLIC" to announce sustainable efforts as a brand, and opened "THE BETTER SHOP" with eco-friendly items
Since its founding in San Francisco, USA, in 1978, Banana Republic has always emphasized the theme of travel and safari, and has always sought to bring out the individuality of the wearer with the design and the use of high-quality materials that constantly evolve with the times. It was.
Banana Republic, which is a subsidiary of Gap Inc., which promotes sustainability initiatives and has the corporate philosophy of "returning profits to people involved in product manufacturing and the environment" Announced campaign site "BETTER REPUBLIC" and campaign video focusing on sustainability as a brand toward Earth Day, which was proposed as a day to think about the global environment . In addition, we have opened the "THE BETTER SHOP", which is a collection of sustainable items that are comfortable to wear and have a sophisticated design that are friendly to both people and the environment.
Banana Republic was founded in 1978 as an up-cycle brand. Once upon a time, the founders who traveled all over the world arranged the surplus items collected at their destinations in a modern way to make them even better. Even more than 40 years after its founding, Banana Republic continues to work to minimize the environmental impact of the product manufacturing process with the aim of realizing a sustainable society. Participated in "Better Cotton Initiative (BCI)" aiming at sustainable cotton production in 2016 as
100% SUSTAINABLE COTTON
Gap Inc. We use cotton that meets BCI standards, as well as recycled, organic, and American cotton.
Organic cotton uses officially certified organically grown cotton, which makes it a gentle item for both the producer, the environment, and the wearer.
50% SUSTAINABLE FIBERS
We aim to manufacture more than 50% of our products using sustainable fibers, including cotton, linen, artificial cellulose, recycled wool, cashmere, nylon and polyester.
Items made from recycled materials are made from recycled materials such as nylon and cotton that are as soft and durable as conventional ones, and are environmentally friendly.
MORE SUSTAINABLE DENIM In addition to the
design and comfort, the Gap Inc. introduced the Washden™ denim washing technology, which reduces the amount of water used, in addition to the sustainable cotton 100 %, more sustainable dyeing techniques, eco-friendly finishes, trims made from recycled materials and more.
Dyeing technology called Dry Indigo®, which requires only a teaspoon of water to dye a piece of denim, and Washwell™, which reduces the amount of water used by 20% or more compared to conventional methods. By adopting the technology, we have succeeded in saving more than 4.5 million liters of water this season alone.
50% OF PRODUCTS
We aim to manufacture more than half of our products by using water-saving technology that reduces the amount of conventional water used in textile factories by 20% or more. Under the commitment of Gap Inc.'s Zero Discharge of Hazardous Chemicals (zero emission of harmful chemical substances), we will promote the use of safer chemical substances in the supply chain that selects recommended chemical substances.
Retaining comfort and refined design, Banana Republic will continue to focus on sustainable product and manufacturing decisions.
Official Online Store: "THE BETTER SHOP" https://bananarepublic.gap.co.jp/
Campaign Video: https://youtu.be/CgMN3qowx4A