In recent years we have integrated giving back even more deeply into our culture and expanding our notion of what it means to give back. Beyond donating time and money, we have used campaigns to encourage employees to think more broadly about all the ways that they can have a positive impact in their communities through choices they make in their daily lives.
Today, each Gap Inc. function has at least one representative on our Employee Engagement Committee. These representatives are responsible for setting goals for volunteer hours, employee participation and total employee-driven community investment. We share monthly reports with these representatives to help keep teams accountable for their goals.
In 2019, Gap Inc. and employees contributed $12.2 million in employee-driven community investment, which represents the combined value of volunteer hours, employee financial contributions and company matching dollars. This amount includes 355,000 employee volunteer hours with organizations focused on a variety of issues, from helping disadvantaged women thrive to enabling young people to achieve a better future.
For Gap Inc., these programs deliver both social and business benefits: Our communities benefit from the long-term impact of our employee volunteer efforts, and our business is rewarded with more engaged employees who are passionate about making a difference in the world. For example, we've found that volunteers have a turnover rate nearly a third lower than individuals who are not similarly engaged, they stay with our company for nearly twice as long and they are more frequently promoted.