United States
Gap Inc.’s affiliated brands in the United States include Gap, Gap Factory, Banana Republic, Banana Republic Factory, Old Navy, Janie and Jack, Athleta, and Intermix.

Canada
Gap Inc’s affiliated brands in Canada include Gap, Gap Factory, Banana Republic, Banana Republic Factory, Old Navy, Athleta and Intermix.

United Kingdom and European Union
Gap Inc.’s subsidiaries in the United Kingdom and European Union include Gap, Gap Outlet, Gap Stock, Banana Republic and Banana Republic Factory.

California Privacy Rights

Shine the Light
California Civil Code Section 1798.83 permits customers of Gap Inc. who are California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

Gap Inc. - California Privacy Rights
Legal Department
2 Folsom Street
San Francisco, CA 94105

California Consumer Privacy Act
California residents may request copies of the data collected about them in the past 12 months through the process described in section 2 above.  Sections 3 through 8 of this policy describe the categories of personal information we collect, our methods of collection, the business or commercial purpose for collection, and categories of third parties we disclose information to.  You can download a copy of this policy any time by clicking the "Downloadable PDF" button at the bottom of this page.  You may submit a request for access or deletion of your personal information through an authorized agent by following the process described in section 2 above, however we will require you to verify your own identity.       

Our Athleta brand shares names, mailing addresses, and shopping histories of our California customers with a cooperative of catalog publishers, which may be considered a sale under California law.  You can click here to opt out of this data sharing or by clicking the "Do Not Sell My Info" link at the bottom of our e-commerce websites. 

We also deploy cookies on our websites that collect data from our customers, which may also be considered a sale of data under California law.  You can opt out of this program by clicking on the "Do Not Sell My Info" link at the bottom of our e-commerce websites.

Loyalty Programs and Financial Incentives Disclosure
Gap Inc. provides special offers and benefits to customers who participate in our Gap Inc. Loyalty Rewards Program (Old Navy Navyist Rewards, Banana Republic Rewards, Athleta Rewards, Gap Good Rewards) (collectively, the "Loyalty Rewards Program") or sign up to receive communications from us via email, text, chat, and social media.  The information we request from customers when they sign up may include the customer's email address or phone number as well as name, partial birthday, product preferences or other information that allows us to tailor our communications.  Customers may opt-in online or in stores, and can opt out of the programs at any time by contacting a customer service representative, or by using the unsubscribe methods provided for that communication channel such as unsubscribe links in email messages, and replying "Stop" to text messages.

• Loyalty Rewards Program: Customers who participate in the Loyalty Rewards Program earn points when they purchase products from participating brands that can be used to discount the price of the customer's future purchases with participating brands.  We estimated the value of personal information we request from our Loyalty Rewards Program customers by comparing the amount spent by Loyalty Rewards Program customers to similarly situated customers who do not participate in the Loyalty Rewards Program over a 12-month period.
• Other Special Offers:  The value of this personal information varies based on the special offer provided at the time the customer signs up, the amount purchased by the customer using that special offer, and value of future special offers the customer receives from us and uses to make purchases.  For example, a 20% discount offer will be valued differently depending on how much the customer purchases.

California Right to Non-Discrimination
Gap does not discriminate against customers who exercise their rights under applicable privacy law.

Statistics on Consumer Privacy Requests We Receive
Every year Gap receives a number of requests from our customers around the globe to exercise their privacy rights. Below are statistics on the number of requests we’ve received in California and how they have been fulfilled.

*Gap Inc. Do Not Sell program commenced on June 25, 2020 

California Minor Content Removal
If you are a resident of California, under 18 and a registered user of our services, you may ask us to remove content or information that you have posted to these services by contacting us.  Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

California Do Not Track Disclosure
Do Not Track is a privacy preference that users can set in their web browsers.  When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user.  At this time, we do not respond to Do Not Track browser settings or signals.  For information about Do Not Track, please visit: www.allaboutdnt.org

• Contact information, such as name, email address, postal address, phone number
• Payment information, such as credit card number, bank card numbers, cheque, and other payment details
• Order and refund history
• Demographic information, such as age, estimated income, household information, and occupation
• Information about your interests, preferences, and purchase history
• As part of applying for credit, or processing a return, you may be asked to provide government issued identification numbers, such as social security number, national identification number, and/or driver’s license number
• To help ensure our employees’ and customers’ security and safety, we use Closed Circuit Television or CCTV in our stores
• Information may be collected from you if you interact with us on social media sites, such as Facebook, Instagram, and Snapchat
• Device and browser information including location information, MAC addresses, IP addresses, Cookies, and other online identifiers
• If you disclose any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy

4.1 Information You Provide to Us

Online Order Information
When you make a purchase from our websites or mobile apps, we ask you to provide us with information about your purchase such as your name, email address, shipping address, phone number, and payment information.

In-Store
When you visit one of our stores, we may ask you for certain information, such as at the point of sale or while interacting with one of our team members. This may include payment information, product information (such as clothing size), and other information about your purchase, including your name, email address, shipping address, and phone number.

Online Accounts
If you sign up for an online account through our websites or mobile applications, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, past purchases, or gender. You do not have to create an online account to make a purchase.

If you connect your social media account to your online account, you will share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be accessible to us when you connect your social media account to your online account.

Marketing Communications
If you would like to receive marketing communications from us, you may do so by signing up on our websites, mobile applications, or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.

Communicating with us
When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address, if you send us a text message, we will collect your phone number, and so on.

Loyalty & Rewards Programs
If you enroll in a loyalty or rewards program such as the Loyalty Rewards Program, we collect information such as your name, email, telephone number, or mailing address in order to track your rewards and allow you to redeem them across our brands.

Credit Card Programs
In certain countries, we may provide you with the opportunity to apply for an offer of credit from a payment card issuer in our stores or online. To create a more convenient application process, we may provide information from your customer account to a payment card issuer in order to generate a pre-approved credit offer and/or pre-populate your online credit card application with information from your customer account. By submitting a credit card application either in store or online, you acknowledge and agree that Gap Inc. may provide your information to the payment card issuer in accordance with the terms and conditions of the application. For information about the privacy practices associated with your credit card application, please contact the payment card issuer.

4.2 Information We Collect Through Your Interactions With Us

Websites and Mobile Apps
When you visit one of our websites or use our mobile apps we may collect your device identifier such as IP address or MAC address, as well as browser and settings information, shopping preferences, and information about how you interact with our websites and other digital products.

In-Store Wi-Fi
If you choose to connect to our in-store Wi-Fi services, we will receive information about you and your device. This may include your device’s MAC address, IP address, received signal strength indicators (RSSI), and technical details about your device such as its operating system, device type, device name, and technical capabilities. We may also receive information about the store location you visit, the areas of the store you visit, the names and/or Internet addresses of the websites you visit and the applications you use, and how long you interact with such sites or applications.

If your mobile device is configured to search for available Wi-Fi networks, we may receive information about your device even if you choose not to connect to our Wi-Fi Services.

You can opt out of the auto-reconnect feature at any time by visiting http://www.smart-places.org.

For full details about our in-store Wi-Fi practices, please see our Wi-Fi Terms of Use which are available upon signup.

In-store Cameras, Radio-Frequency Identification or RFID, and other tracking technologies
We use a variety of technologies in our stores for a variety of reasons.  We may use video and Radio-Frequency Identification or RFID tracking to protect against theft and fraud in our stores.  We also collect and aggregate data to track and analyze how our customers move through the store, so that we can make changes to the layout and optimize their experience.

4.3 Other Sources

Investigations
We may collect information about you in connection with investigations into fraudulent or criminal activities on our websites, mobile apps, and in our stores.

Other Sources
We may also collect information from other sources, including for example, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.

4.4 Information We Aggregate and Derive

Aggregated information
We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.

United States
You can visit the Digital Advertising Alliance to learn more about opting out of certain cookies on our .com websites, or click on the "Do Not Sell My Info" link at the bottom of our e-commerce websites.

Canada
You can click on the "Interest Based Ads" link at the bottom of our .ca websites to opt-out of certain cookies on those sites.  

European Union & United Kingdom
You can click on the “Cookie Options” link on the bottom of our .eu and .co.uk websites to opt-out of certain cookies on those sites. You can also learn more by visiting the European Union Digital Advertising Alliance.

Providing you with Products and Services
We use your information to process, fulfill and communicate with you about your orders, respond to your customer service inquiries, allow you to use in-store and online technologies, enroll you in rewards and loyalty programs, allow you to apply for offers of credit from a payment provider, and to inform you of policy or product changes that may impact you. When we use information in this way, we do so for the purpose of fulfilling a contract with you, or to comply with a legal obligation.

For Marketing Communications and Promotions
We use your personal information to send you marketing communications about our products and services, contests, and promotions. We may send you emails, postal mail, text messages, phone calls, or social media messages that we believe you would be interested in. We will do this either with your consent or because we have a legitimate interest to do so.

For Business Reporting and Providing Personalized Services and Ads
We use your personal information to analyze or predict our customer preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our products and services. We also use personal information to better understand you and your preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests. We use information in this way with your consent or because we have a legitimate interest to do so.

Allowing you to participate in promotions and events
We may use your personal information to allow you to participate in local community events, promotions, and in-store experiences. Some of these may have additional rules containing information about how we will use and disclose your personal information. We use this information for the purpose of fulfilling a contract with you or because we have a legitimate interest to do so.

For other business purposes
We may use your personal information to learn more about our customer base, perform data analyses, address problems with our technology, improve our products and services or develop new ones, to investigate and prevent fraud or other illegal activity, to enforce our Terms of Sale and Use, and to provide a more consistent experience across our brands and channels. We may also use your information where we believe it is required to protect the rights, property, safety and security of Gap Inc., our employees, customers, and others. Finally, we may be required to use your personal information to comply with applicable law, for auditing purposes,or to respond to requests from government authorities.

We will engage in these activities to fulfill a contract with you, to comply with a legal obligation, and/or because we have a legitimate interest in doing so.

Sharing between brands and affiliates
When you provide information to one of our brands, we may share it with our other brands such as Gap, Old Navy, Banana Republic, Intermix, Athleta, and Janie and Jack. Our brands operate under a number of corporate subsidiaries and affiliates, which you can see here.

Public posting and social sharing
When you post public comments on our websites, through in-store technologies, on public forums like our social media sites, blogs, and online reviews, your comments are accessible by other members of the public.

Social media logins and other integrations
When you log into your customer account using your social media account credentials, or use other social media services with us, your personal information will be disclosed to the social media account provider in connection with your login. By doing so, you authorize us to facilitate this sharing of information, and you understand that this sharing is governed by the social media site’s privacy policy that you used to log into your account.

Gap Inc.’s service providers
Gap Inc. uses third parties to provide services to you or us. This includes managing customer information; fulfilling promotions; sending marketing communications; conducting surveys; hosting websites; analyzing data; processing payments; fulfilling and shipping orders; or providing network security, accounting, auditing, and other services. We do not authorize these service providers to use or disclose your information for purposes other than why we have retained them.

Third party partners
We ​may share information with other companies when we work with them to promote our products, services, offers, contests, or other promotions to our customers.

Script or Loyalty Programs
If you participate in third party scrip, loyalty, or similar programs that a Gap Inc. brand also participates in, we will share your information with them to facilitate the program. This may include sending your purchase information to credit card processors, so part of your purchase may be donated to participating schools or other non-profit organizations. If you participate in loyalty programs, we may send your information to the vendor administering the program. This information may include your name, email, credit card number, your purchase history, and other information you have provided to us through the program.

Once your information is provided to the third party it will be handled in accordance with their privacy policy. You should review the privacy policy before entering into a rewards, loyalty, or scrip program, so that you have a complete understanding of how your information is being used.

Direct Mail
For U.S. customers, if you purchase Athleta brand products through our website or by placing a catalog order by phone or mail, we may share your name, postal address, and shopping history with other retailers so they can send you catalogs and offers by mail.  We do not share email addresses for such purposes.  If you would prefer that we not share information about you with these companies, please click here.

Payment card issuers
In certain countries, we may provide you with the opportunity to apply for an offer of credit from a payment card issuer. To create a more convenient application process, we may provide information from your customer account to a payment card issuer in order to generate a pre-approved credit offer or pre-populate your online credit card application with information from your customer account. By submitting a credit card application either in store or online, you acknowledge and agree that Gap Inc. may provide your information to the payment card issuer in accordance with the terms and conditions of the application. For information about the privacy practices associated with your credit application, please contact the payment card issuer.

To fulfill legal obligations and with government agencies
We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations, or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, property or rights of Gap Inc. or others.

During a sale or business transaction
In the event of any potential or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), your personal information may be shared with third parties such as the acquiring entity and its advisors.

European Union Data Transfers
For transfers from the European Economic Area or EEA to countries not considered adequate by the European Commission (the full list of countries deemed adequate by the European Economic Area is available here), we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your personal information. If you would like to obtain a copy of these measures, please contact us.

United Kingdom and European Union Customer Contact
In the United Kingdom, Gap Europe Limited located at 5^th Floor, 6 St Andrew Street, London EC4A 3AE, London UK and GPS (Great Britain) Limited located at Nations House, 103 Wigmore Street London W1U 1QS are the companies responsible for collection, use, and disclosure of your personal information under this Privacy Policy.

In the Republic of Ireland, Gap Stores (Ireland) Limited whose registered office is at Arthur Cox, Earlsfort Terrace Dublin 2 is the company responsible for collection, use, and disclosure of your personal information under this Privacy Policy.

In France, Gap France SAS located at 49/53 Avenue des Champs-Elyesses 75008 Paris France is the company responsible for collection, use, and disclosure of your personal information under this Privacy Policy.

In Italy, Gap Italy SRL with its registered office at Baker & McKenzie, Piazza Meda Filippo 3 Milan Italy 20121 is the company responsible for collection, use, and disclosure of your personal information under this Privacy Policy.

To make choices about receiving promotional communications, to update or change personal information, or to place an order, or for any other inquiries, you can contact any of our Brands by email, telephone, or postal mail:

Email:
custserv@gap.eu

Telephone:
Calling within the United Kingdom 0800 368 0674
Calling international: click here for phone numbers outside of the United Kingdom.

Post:
Gap EHQ
Freepost WD 3719
Castle Mound Way
Rugby, Warwickshire,
CV23 0BR
United Kingdom

United Kingdom & European Union Data Protection Authorities

You may lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available here.

Gap Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-800-GAPSTYLE (1-800-427-7895)
1-888-906-1104 (TDD hearing impaired)
custserv@gap.com

Banana Republic Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-888-BR STYLE (1-888-277-8953)
1-888-906-1345 (TDD hearing impaired)
custserv@bananarepublic.com

Old Navy Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-800-OLD-NAVY (1-800-653-6289)
1-800-449-4253 (TDD hearing impaired)
custserv@oldnavy.com

Athleta Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-877-3ATHLETA (1-877-328-4538)
1-888-906-1345 (TDD hearing impaired)
custserv@athleta.com

Gap Factory Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-844-GFS-ONLINE (1-844-437-6654)
1-844-437-6654 (TDD hearing impaired)
custserv@gapfactory.com

Banana Republic Factory Customer Services
6007 Green Pointe Drive
Groveport, OH 43125

1-844-273-7746
1-888-906-1345 (TDD hearing impaired)
custserv@bananarepublicfactory.com

INTERMIX Customer Services
1440 Broadway, 5^th Floor
New York, NY 10018
1-855-446-4943 
customerservice@INTERMIXonline.com

Janie and Jack Customer Services
4995 Industrial Way 
Benicia, CA 94510
1-877-449-8800 
customer_service@janieandjack.com

Gap Canada Customer Services
13153 Coleraine Dr.
Bolton, ON L7E 3B6
Canada

1-800-GAPSTYLE (1-800-427-7895)​
Please dial 711 for relay service
custserv@gapcanada.ca

Banana Republic Canada Customer Services
13153 Coleraine Dr.
Bolton, ON L7E 3B6
Canada

1-888-BR STYLE (1-888-277-8953)
Please dial 711 for relay service
custserv@bananarepublic.ca

Old Navy Canada Customer Services
13153 Coleraine Dr.
Bolton, ON L7E 3B6
Canada

1-800-OLD-NAVY (1-800-653-6289)
Please dial 711 for relay service
custserv@oldnavy.ca

Athleta Customer Services
5900 North Meadows Drive
Grove City, OH 43123
USA

1-877-3ATHLETA (1-877-328-4538)
Please dial 711 for relay service
custserv@athleta.com

INTERMIX Customer Services
1440 Broadway, 5^th Floor
New York, NY 10018
1-855-446-4943 
customerservice@INTERMIXonline.com