Today, goop and Banana Republic celebrated the start of summer with a golden hour celebration out East.
Guests such as Arielle Charnas, Serena Goh, and Katie Lee mingled at goop Sag Harbor in the Hamptons for an evening of apértifs and light bites, an embroidery station to personalize a Banana Republic cashmere sweater, summer skincare consultations, as well as an opportunity to shop some of the new BR Home collection.
The BR x goop Summer Kickoff highlights the partnership between the two brands – including product integration with curated BR product in the goop store & on goop.com, digital media programming, and sponsored editorial posts with goop Fashion Director Ali Pew such as last week's What to Wear on a Beach Vacation featuring Cruz Linen Maxi Shirtdress, Lena Wide-Leg Linen-Blend Pants, and Cassi Sweater Polo Tank.
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