Gap Brand, the casual American clothing and accessories brand owned by Gap Inc., today announced the launch of its standalone e-commerce website in Mexico as part of the brand’s growing partnership with its longstanding franchisee, Liverpool. The website will give the brand a new platform to connect with the customer and offer a seamless, accessible and curated shopping experience.
Since the brand started operating franchise locations in Mexico 11 years ago, Gap Brand has celebrated innovation and meeting the customer where they are. Originally launched in a department store “shop in shop” format, Gap Brand has expanded its operations to provide a more omnichannel experience, selling its iconic product through shop in shops, freestanding stores, Liverpool.com.mx, and now Gap’s standalone website.
“Gap is always searching for ways to meet our customers where they are by offering convenient shopping solutions,” said Roy Hunt, Head of Gap Inc.’s Global Franchise & Strategic Partnerships. “Now more than ever, it is critical that we provide this omnichannel experience to customers as they adapt to a new way of living. Customers are in need of quick, easy and safe ways to shop for clothing, and we look forward to providing that seamless shopping experience to new and existing customers of the brand in Mexico.”
In addition to the categories available in physical stores, the online boutique will offer exclusive products for women, men and children that can only be found on Gap.com.mx. Among the exclusive collections are Gap Maternity and Gap Fit for women and a selection of premium items for men and children.
In honor of the launch, the site will offer special promotions to customers such as their Blue season for the launching week, were you will find a 40% discount per day in your favorite items, such as jeans, sweatshirts, dresses and more. The online store will also offer free shipping throughout Mexico.
"After being in the Mexican market for 11 years and having great acceptance, we are very excited to be able to offer our customers this new online purchasing option through an exclusive e-shop for Gap lovers within a channel that today represents the future of retail,” says Enrique Lerma Cordero, General Brand Manager of Liverpool.
At the forefront of a changing world, the launch of www.Gap.com.mx reinforces the brand's commitment to providing premium experiences and products while also prioritizing the health and safety of both our customers and employees.
Currently, the brand is sold online in five countries in Latin America, including Mexico as its most recent addition.
We invite you to click and enter the new world of Gap Mexico.
About Gap
Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand's about 1,600 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Hill City. For more information, please visit www.gapinc.com.
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