About Gap Inc.
Our past is full of iconic moments — but our future is going to spark many more. We're looking for the people who'll help make our next decade just as revolutionary as our first five. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, you're the right fit. Come grow with us.
About the Role
The Integrated Marketing Director for the Encore Membership program sets the vision and leads end‑to‑end, cross‑channel marketing to grow awareness, acquisition, engagement, and value across Encore’s owned channels and through Gap Inc.’s portfolio of brands—Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.
What You'll Do
Integrated Marketing Strategy & Leadership
- Set the strategic vision and annual/quarterly marketing plan for Encore.
- Own the integrated marketing calendar across all Encore channels.
- Partners with brand marketing teams to bring Encore to life through the brands
- Champion customer‑first, data‑driven personalization and lifecycle marketing
Omnichannel Campaign Orchestration
- Lead cross‑functional campaign development (brief → creative → media →
- measurement).
- Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
- partners as needed.
Social & Content Leadership
- Oversee Encore social channels.
- Lead content strategy and editorial calendar.
- Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
- Own operational budget for Encore experiences and campaigns
- Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
- Establish KPI dashboards for owned channels and campaigns.
- Translate insights into action plans.
Governance & Compliance
- Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
- Lead, mentor, and develop integrated marketing and studio teams.
- Communicate plans and performance to senior leadership
Who You Are
- Experience integrated, campaign, brand and event marketing; loyalty or membership
- experience required.
- Experience leading creative/production operations.
- Strong financial and vendor management acumen.
- Analytical expertise across marketing KPIs.
- Excellent communication and cross‑functional leadership.
Preferred
- Retail/multi‑brand experience.
- Social Media channel management.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet.
- Competitive Paid Time Off plans.*
- Company match for donations and volunteer time*
- Registered Retirement Savings Plan
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- Virtual health care 24/7*
- Maternity/Parental Top Up.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $175,000 - $227,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on local and provincial requirements.
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