About Banana Republic
Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.
We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.
About the role
The Associate Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic. Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic’s social and influencer marketing and engagement strategies and will be responsible for day-to-day scheduling, posting and reporting on social media and influencer content, and support in the management of influencer partnerships, events and activations. As an internal resource on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic’s social-first marketing approach, making suggestions to help further our brand reach and impact.
What you'll do
- Support in the development and publishing of content and messaging for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging
- Own scheduling and publishing of brand social content across multiple channels
- Own community engagement, setting the standard and engaging with our social communities in a timely, on-brand and engaging manner, liase with customer service and store teams to support and track customer service issues where needed
- Assist in the creation and briefing of social-first content (imagery, social-first video, creative concepts, event coverage, etc.)
- Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns
- Support in the creation of influencer briefs, sending samples, product orders and tracking, and onboarding of influencers for all Banana Republic campaigns
- Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships
- Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic
- Proficiency in Instagram, TikTok, YouTube, Pinterest, and Facebook, understanding of all social media platforms and expanding landscape
- Enthusiasm for social media, influencers, fashion, storytelling and popular culture
- Excellent communication and copy skills
- Effective collaborator, communicator, and team-oriented professional
- Demonstrated proficiency in aesthetic curation and creating cohesive visual and written narratives
- Familiarity with various photo and video editing applications for generating social media assets
- Experience in producing social media content including photos and videos
- Positive, humble and team-oriented mindset
- Highly organized, detail-oriented self-starter capable of excelling in a dynamic environment
Who you are
- 2+ years experience, inclusive of social media and influencer marketing, brand creative, content creation, and messaging
- Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
- Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap
- Entrepreneurial spirit with the ability to work through ambiguity, think differently, and infuse strategic thinking into daily tasks
Salary Range: $93,700.00 - $121,800.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet.
- Competitive Paid Time Off plans.*
- Company match for donations and volunteer time*
- Registered Retirement Savings Plan
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- Virtual health care 24/7*
- Maternity/Parental Top Up.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
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