Bliss, a limited-edition warm gourmand scent, debuts in eau de parfum and body care alongside new giftable formats featuring Gap Beauty’s five core fragrances
Gap today announced its Holiday 2026 Gap Beauty assortment, led by Bliss, a limited-edition fragrance that captures the joy of the season. Holiday also brings new ways to discover and gift Gap Beauty’s five core fragrances - Dream, Heaven, Grass, Om and Harmony—through holiday sets and Gap Outlet-exclusive body mists.
Warm, indulgent and comforting, Bliss features a top note of butterscotch, a heart note of cocoa bean and a base note of vanilla bourbon. Designed to evoke the feeling of slipping into a favorite Gap sweater after coming in from the cold, Bliss brings an easy, familiar warmth to the holiday season. The scent also marks Gap Beauty’s first expansion into body care with a new hand cream and body lotion.
Bliss was developed with the Gap Beauty team by DSM-Firmenich perfumer Honorine Blanc, who created the brand’s core fragrance collection alongside Nicole Mancini. Both are behind some of today’s most successful fragrances, with work spanning the industry’s leading prestige and designer brands
“Fragrance is one of the most personal things you can give someone, and Bliss was created with that in mind. It’s warm and indulgent in a way that feels like the season,” said Deb Redmond, Head of Beauty at Gap Inc. “When we reintroduced our fragrance collection this past July, it was about establishing what Gap Beauty is today. Holiday is about how it fits into people’s routines—and into their gifting. We wanted every part of this assortment to feel like something you’d be happy to give and just as happy to keep.”
Bliss is available in 50 mL ($52) and 10 mL ($20) eau de parfum, alongside Bliss Hand Cream (2.5 oz., $15) and Bliss Body Lotion (8 oz., $20), in Gap specialty stores nationwide and on gap.com beginning October 15.
A new campaign starring actress Brittany O’Grady (“The White Lotus,” “Jumanji: Open World”) brings Bliss to life through film and photography that capture the fragrance’s warmth, ease and joy. Building on Gap Beauty’s “Wear What You Feel” platform, the campaign celebrates fragrance as a personal expression of mood and feeling. Beyond the campaign, a curated Bliss playlist inspired by the scent’s soft, warm soundscape extends the campaign into music, offering another way to experience the feeling of Bliss.
Holiday marks the next chapter for Gap Beauty, building on the brand’s reimagined fragrance collection introduced in July 2026, with a new scent, formats and categories. As Gap continues its multi-year “Give Your Gift” platform, Gap Beauty offers a personal and expressive way to give, strengthening Gap as a destination for personal, style-led holiday gifting. New giftable formats featuring its five core fragrances—including stocking-stuffer minis, EDP duos and a loyalty-exclusive set for Encore members— arrive on October 15. Body mists in all five core fragrances (6.8 oz., $20) will also be available exclusively at Gap Outlet. The broader holiday assortment ranges from $15 to $55 and will also be available to shop on TikTok Shop.
About Gap
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is a lifestyle brand offering products across generations, including GapKids, babyGap, Gap Maternity, GapBody, GapFit, Gap Accessories and Gap Beauty, as well as GapStudio and partner collaborations through GapX. Gap is the namesake brand of global specialty retailer Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, visit gap.com.
Gap Beauty Press Contact
PR Consulting | gapbeauty@prconsulting.net
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