The new launch blends a heritage aesthetic with contemporary silhouettes in an assortment that bridges the worlds of golf and tennis
This Fall, Gap and Malbon are reuniting for a second collaboration that reimagines American sportswear through the distinct design lens of each brand. Rooted in Gap’s legacy of defining American style, the assortment celebrates the evolving role of sport as a cultural unifier and a creative expression of individuality. The collection introduces a fresh perspective on timeless essentials, combining effortless versatility from the Gap archives with Malbon's signature design sensibility.
"We're proud to continue our partnership with Malbon following the strong momentum after our first collaboration," said Mark Breitbard, President and CEO of Gap Brand. "The response showed us the power of bringing together great product, sport, and style. This collection takes that idea even further, extending the partnership into a broader lifestyle expression for our customers.”
Following Gap and Malbon's first collaboration in 2025, the 35-piece collection features an expanded women’s and men’s offering that introduces heritage-inspired silhouettes and contemporary styling, creating pieces that move seamlessly between the course, the court, and everyday life. Classic rugby polos, pleated skirts, prep-inspired knits, relaxed outerwear, and limited-edition golf accessories pair Gap's unmistakable icons with Malbon's playful attitude.
“Returning for a second collaboration with Gap felt so natural,” said Stephen and Erica Malbon. “By expanding further into the women’s offering in this collection, we’re able to tell a story around the intersection of fashion and sport in a way that feels even more complete. Gap has such an incredible legacy of timeless American style — it’s exciting to continue building on that foundation while bringing Malbon’s own point of view to the table.”
The accompanying campaign, shot by Duncan Wolfe, celebrates the spirit of community, self-expression, and individuality from the court to the course and beyond — featuring a cast of brand friends and creators united by a shared love for style and sport, allowing originality to take center stage.
The Gap × Malbon collection launches on Friday, August 21 on gap.com at 12 noon ET / 9 a.m. PT and will be available at 18 Gap stores. The collection will also be carried internationally through Japan, Mexico, China, Philippines, Australia, the UK, Turkey, and via Zalando. The launch will be supported through social-first storytelling, creator engagement, and community-driven activations designed to bring the collaboration to life across Gap’s channels and Malbon’s global community. Prices range from $28–250. For more details on Gap × Malbon, follow @gap and @malbon #gapxmalbon.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is a lifestyle brand offering products across generations, including GapKids, babyGap, Gap Maternity, GapBody, GapFit, Gap Accessories and Gap Beauty, as well as GapStudio and partner collaborations through GapX. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, visit gap.com.
About Malbon:
The mission of Malbon is simple: inspire today’s youth to participate in the greatest game on Earth. Founded in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand launched with a limited collection for men looking to find multi-functional golf apparel that’s made to be worn both on and off the green. Since then, the husband and wife duo have been pioneering the movement toward golf as a lifestyle by collaborating with some of the most well-known brands in the world and creating a community of like-minded thinkers who share the same collective vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of men and women apparel, footwear and accessories that are designed to reimagine the status quo and aspire across all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available across the U.S., Korea, and the Philippines through e-commerce and select top retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club
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