Modern American Optimism

We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.

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Founded in a state of idealism, we are champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.

Old Navy Chelsea storefront

History

We were born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style.

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Gap for Good

We believe Gap should be a force for good. Every day, we lead with purpose and look to our core values to guide us. We are creating sustainable change and equitable spaces for all people one stitch at a time.

SEE HOW WE DO GOOD

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Careers

Over the last 50 years, we've taken casual American style around the world. We're looking for individuals with confidence, creativity and a can-do attitude who want to make their mark on our next 50 years and have some fun along the way.

BROWSE OPEN JOBS

From the Gap Newsroom

Design
Gap Launches Gamified Collectible NFT Experience to Activate Community, Creativity and Self-Expression
Gap

Gap Launches Gamified Collectible NFT Experience to Activate Community, Creativity and Self-Expression

January 12, 2022

Design
YE RELEASES “HEAVEN AND HELL” MUSIC VIDEO, YEEZY GAP DEBUTS TV COMMERCIAL AND LAUNCHES HOODIE GLOBALLY
Gap

YE RELEASES “HEAVEN AND HELL” MUSIC VIDEO, YEEZY GAP DEBUTS TV COMMERCIAL AND LAUNCHES HOODIE GLOBALLY

January 10, 2022

Design
YEEZY GAP ENGINEERED BY BALENCIAGA
Gap

YEEZY GAP ENGINEERED BY BALENCIAGA

January 7, 2022

People
Gap Home for the Holidays
Gap

Gap Home for the Holidays

November 19, 2021

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