Gap

Modern American Optimism

We are originators and champions of a uniquely optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.

Mosaic of four marketing images with models wearing Gap product.

Founded in a state of idealism, we are champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.

Modern American Optimism

From the Gap Newsroom

Gap’s Back-to-School Campaign, “EVERYONE BELONGS,” Spotlights Real Kids with Unique Abilities and Differences Who Inspire and Embody Inclusion

YEEZY GAP ENGINEERED BY BALENCIAGA LAUNCHED MOBILE RETAIL EXPERIENCES IN CHICAGO, MIAMI AND LOS ANGELES ON JULY 23

YEEZY GAP ENGINEERED BY BALENCIAGA AVAILABLE TOMORROW IN SELECT US GAP STORES

YEEZY GAP ENGINEERED BY BALENCIAGA INTRODUCES A VIRTUAL GAME EXPERIENCE DESIGNED BY DEMNA

Modern American Optimism

History

Gap for Good

Careers

From the Gap Newsroom

Gap’s Back-to-School Campaign, “EVERYONE BELONGS,” Spotlights Real Kids with Unique Abilities and Differences Who Inspire and Embody Inclusion

YEEZY GAP ENGINEERED BY BALENCIAGA LAUNCHED MOBILE RETAIL EXPERIENCES IN CHICAGO, MIAMI AND LOS ANGELES ON JULY 23

YEEZY GAP ENGINEERED BY BALENCIAGA AVAILABLE TOMORROW IN SELECT US GAP STORES

YEEZY GAP ENGINEERED BY BALENCIAGA INTRODUCES A VIRTUAL GAME EXPERIENCE DESIGNED BY DEMNA