Modern American Optimism

We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.

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Founded in a state of idealism, we are champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.

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History

We were born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style.

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Gap for Good

We believe Gap should be a force for good. Every day, we lead with purpose and look to our core values to guide us. We are creating sustainable change and equitable spaces for all people one stitch at a time.

SEE HOW WE DO GOOD

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Careers

Over the last 50 years, we've taken casual American style around the world. We're looking for individuals with confidence, creativity and a can-do attitude who want to make their mark on our next 50 years and have some fun along the way.

BROWSE OPEN JOBS

From the Gap Newsroom

Design
“LIFE OF THE PARTY” MUSIC VIDEO
Gap

“LIFE OF THE PARTY” MUSIC VIDEO

May 8, 2022

Design
Iconic Harlem-based Fashion Innovator and Influencer Dapper Dan Launches His First NFT Collection with Gap
Gap

Iconic Harlem-based Fashion Innovator and Influencer Dapper Dan Launches His First NFT Collection with Gap

March 31, 2022

Company
Unlimited Footwear Group & Gap Announce a Footwear Licensing Agreement
Gap

Unlimited Footwear Group & Gap Announce a Footwear Licensing Agreement

March 28, 2022

Design
Gap’s Spring Campaign Champions Individuality and the Freedom to Be Yourself
Gap

Gap’s Spring Campaign Champions Individuality and the Freedom to Be Yourself

March 7, 2022

READ MORE NEWS