Modern American Optimism

We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture.

Two women models

Founded in a state of idealism, we are champions of individuality, pioneers of inclusivity, shapers of culture, forces for good and believers in possibility.

Old Navy Chelsea storefront

History

We were born in San Francisco and founded in a state of idealism. In 1969, Don and Doris Fisher opened a first of its kind store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style.

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Gap for Good

We believe Gap should be a force for good. Every day, we lead with purpose and look to our core values to guide us. We are creating sustainable change and equitable spaces for all people one stitch at a time.

SEE HOW WE DO GOOD

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Careers

Over the last 50 years, we've taken casual American style around the world. We're looking for individuals with confidence, creativity and a can-do attitude who want to make their mark on our next 50 years and have some fun along the way.

BROWSE OPEN JOBS

From the Gap Newsroom

Design
Gap Profiles INDIVIDUALS in its Fall 2021 Campaign, Celebrating Representation, Inclusion and Optimism
Gap

Gap Profiles INDIVIDUALS in its Fall 2021 Campaign, Celebrating Representation, Inclusion and Optimism

September 7, 2021

People
Gap Welcomes Kids Back to School with Educational Changemaker, David Jamison, Who Celebrates the Joy of Being INDIVIDUALS
Gap

Gap Welcomes Kids Back to School with Educational Changemaker, David Jamison, Who Celebrates the Joy of Being INDIVIDUALS

July 27, 2021

Company
An Update on our Gap European Business: Partner to Amplify Strategy
Gap

An Update on our Gap European Business: Partner to Amplify Strategy

June 30, 2021

Design
The Gap Hoodie “Comeback:” Tapping into the Power of Social Media
Gap

The Gap Hoodie “Comeback:” Tapping into the Power of Social Media

June 28, 2021

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