Gap Inc.
February 11, 2026
Marking the next chapter of a longstanding partnership, five designers of color redefine Gap’s most iconic material, denim, as a canvas for creativity
Gap and Harlem’s Fashion Row (HFR) reunite for a new collaboration celebrating denim, a fabric core to Gap’s heritage. Launching Friday, Feb. 13, the 20-piece collection showcases the work of five designers of color – Daveed Baptiste of Daveed Baptiste, LaTouché of LaTouché, Igdaliah Pickering of IGDALYAH, Waina Chancy of Atelier Ndigo, and Nicole Benefield of Nicole Benefield Portfolio – each reimagining iconic Gap denim into statement silhouettes and archive-inspired essentials that honor their distinct craft.
Rooted in Gap’s purpose to bridge gaps by harnessing the power of creativity to foster inclusion and human connection, the collection reflects denim as a timeless canvas for personal style shaped by diverse voices.
“Denim has always been central to Gap’s place in culture,” said Mark Breitbard, President & CEO of Gap brand. “This collection continues our legacy in denim by creating space for Black designers whose perspectives bring new meaning to one of fashion’s most iconic materials. It’s a reminder of why denim endures at Gap: it serves as a canvas for creativity, individuality, and self-expression.”
The campaign, shot by Ghanaian-American director & photographer Joshua Kissi, centers on denim as a universal material, highlighting the fabric as a medium for cultural storytelling. The visuals capture the unique inspirations that inform each designer’s craft while celebrating fashion’s ability to unite individual perspectives.
“Denim evolves when new voices are given the opportunity to lead,” said Brandice Daniel, CEO and Founder of Harlem's Fashion Row. “What makes this collaboration with Gap successful is the ability for designers to authentically reinterpret an iconic brand, while Gap connects them with new audiences. The resulting collection is strong, globally relevant, and built to resonate across international markets; that’s when a partnership truly works.”
Each designer’s four-piece capsule reimagines denim through their unique approaches to artistry, construction, and material:
- Daveed Baptiste: The Brooklyn-based Haitian-American artist celebrates Caribbean culture through sculptural garments that merge art and fashion. His pieces are inspired by ocean waves, Caribbean shores, and blue sunsets, incorporating the motion of water through fluid design elements, intricate embroidery, and delicate washes.
- LaTouché: LaTouché blends fabric chemistry, masterful tailoring, and bold colors in his innovative designs. His collection pushes the boundaries of denim construction by incorporating inventive pleating, structure, and proportions, creating timeless classics through a new perspective.
- IGDALYAH: Born and raised in the Virgin Islands, Igdaliah Pickering infuses designs with the identity of Caribbean culture through surreal textiles and statement-making pieces. Her collection incorporates nods to her Caribbean background, including a custom-washed turquoise–teal denim to evoke the color of the sea.
- Atelier Ndigo: Waina Chancy's architectural detailing creates pieces that feel like wearable art. Rooted in rich textures and patterns, her collection features feminine designs that inspire confidence. Her Haitian background inspires the collection, including the incorporation of the Choublak (Hibiscus) flower as a focal point in embroidery and button detailing.
- Nicole Benefield Portfolio: The Brooklyn-born designer redefines the modern uniform, incorporating menswear-inspired utilitarian themes and monochromatic hues. Her collection demonstrates the democratic versatility of denim, creating new essentials that elevate everyday dressing through tailored construction.
This collaboration builds on a six year relationship between Gap and HFR. Gap’s partnership has supported HFR’s mission to uplift emerging Black and Brown designers and build a more equitable industry through educational programs, industry events, and investments in ICON360 exceeding $1M, HFR’s 501(C)(3) non-profit organization dedicated to dismantling the barriers facing Black designers and fashion programs at Historically Black Colleges and Universities.
The Gap × Harlem’s Fashion Row collection will be available starting February 13 at 12 p.m. ET / 9 a.m. PT on gap.com and in select Gap store locations, including The Grove, Chestnut Street, Aventura, and Times Square. Styles in the collection range from $98–148. The collection will also be available in select international markets including Japan, Greece, Turkey, the Middle East, the UK, and Czech Republic.
Press Contacts:
Gap | PR Consulting
gap@prconsulting.com
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About Harlem’s Fashion Row (HFR):
Founded in 2007 by Brandice Daniel, the organization supports emerging talent and provides a platform for underrepresented Black and Latinx designers. Harlem’s Fashion Row is the premier agency creating a bridge between brands and designers of color through product collaborations, experiential marketing events, and brand strategy. The objective is to provide real business opportunities that will enable designers to showcase their skills and abilities in an industry that is often inaccessible to this group.
Don’t miss out on the latest Gap Inc. news! Sign-up to get email alerts about news on Gap Inc. and our brands.