Gap Inc. and Iconic Brands Nordic LLC today announced a strategic partnership to bring Gap to more customers across the Nordic and Baltic markets. This expansion marks another milestone in Gap's continued growth across Europe and reflects the company's commitment to meeting customers wherever they choose to shop through trusted partners and premium retail experiences.
Gap's rollout across the Nordic and Baltic region will take place in three phases, beginning with its launch on Boozt across Sweden, Denmark, Norway and Finland in August. This will be followed by openings in Stockmann department stores across Finland, Estonia and Latvia, before expanding the brand's presence with the opening of Gap's first dedicated retail store and e-commerce site in Estonia in September.
"Our partnership with Iconic Brands Nordic reflects our long-term commitment to growing Gap in markets where we see meaningful opportunity," said Facundo Ginobili, Senior Vice President, Franchise and Wholesale at Gap Inc. "Together, we're bringing the Gap brand to life through storytelling, experiences, partnerships and omnichannel retail, creating modern, relevant ways for customers across the Nordic and Baltic region to discover and engage with the brand."
"We're excited to introduce Gap to even more customers across the Nordic and Baltic markets," said Kristjan Rajando, CEO of Iconic Brands Nordic. "Together with Gap Inc., we're building an omnichannel experience that makes it easier than ever for customers to discover the brand, whether they're shopping online or in store. We believe Gap's iconic style and timeless essentials will resonate strongly across the region."
Together, these launches represent a significant step in Gap's regional growth strategy, providing customers with more ways to discover and shop the brand across both digital and physical retail channels.
About Gap Inc.
Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company-operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world.
About Iconic Brands Nordic
Established in 2025 as a joint venture between Brandgate Group and Tristafan, Iconic Brands Nordic is the exclusive regional partner for Gap Inc. in the Nordic and Baltic regions. The company's mission is to scale the GAP brand by building a robust retail, wholesale, and digital ecosystem. By leveraging Brandgate Group’s retail an wholesale expertise and Tristafan’s investment capabilities, Iconic Brands Nordic aim is to become the premier fashion distributor in Northern Europe.