Gap Inc. has entered a strategic partnership with premier apparel group Fashionata to bring the Gap brand to Australia. Fashionata will be launching the brand through a mix of national retail and digital presence.
Founded in San Francisco in 1969, Gap has built a global legacy rooted in denim and effortless American style. The launch in Australia reflects Gap Inc.’s continued focus on international growth through strong local partnerships that bring iconic brands to life in culturally relevant ways. The launch underscores Gap Inc.’s strategy to partner with best-in-class operators to expand its international footprint and strengthen its connection with customers in key global markets.
Fashionata will lead the Gap brand’s distribution and market development in Australia, overseeing the physical retail and digital channels to ensure a seamless, omni-channel customer experience tailored to the local market.
“Gap is a globally recognized brand with a rich heritage, and we’re excited to introduce it to Australian consumers in a way that feels relevant to how they live today,” said Melissa Trovato, Chief Operating Officer at Fashionata. “This partnership reflects our focus on building strong brand experiences through thoughtful retail and digital execution.”
“Australia is an important market for Gap as we continue to expand our international franchise business,” said Facundo Ginobili, Senior Vice President of International Commerce at Gap Inc. “Fashionata brings deep local market knowledge and a strong track record of building global brands. We’re excited to partner with their team to bring the Gap brand to Australian consumers in a modern, relevant way.”
Beginning 9 April 2026, Gap will launch in select Myer locations nationwide, offering customers access to the brand’s modern essentials, denim, and everyday style both in-store and online. A dedicated Australian e-commerce site will follow later this year, providing nationwide digital access to the brand in both countries.
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com
About Fashionata
Established in 2010, Fashionata is a premier apparel group specializing in the development and distribution of leading global intimate apparel, nightwear/loungewear, and ready-to-wear brands in Australia and New Zealand.
The group’s brand partnerships and proprietary labels feature some of the best-known premium brands from the USA, Europe and Australia, catering to both men’s and women’s categories.
Headquartered in Sydney, Australia, Fashionata has established a dedicated team and platform that manages the entire distribution effort – inventory management and warehousing, PR, marketing and brand development, e-commerce, national wholesale sales and retail expansion – emulating a brand’s success domestically.