Six episode short-form content series humorously chronicles Thompson as he considers his move to the corporate world...as an intern
Old Navy has launched its first-ever brand-backed entertainment property, “Lil' Interns,” starring Saturday Night Live's longest running cast member, Kenan Thompson. The six-episode mini content series follows Thompson as he tests out a potential career move to the corporate world—as an intern at Old Navy—but that’s not the only surprise. On his first day, he discovers that his fellow interns haven’t even graduated...elementary school.
Each episode takes place at Old Navy’s corporate Headquarters in San Francisco and features real Old Navy employees from various Old Navy business functions—finance, marketing, human resources, design and an Old Navy retail store—as they attempt to comically teach Thompson and his fellow interns about their departments and roles.
The series was created in partnership with creative agency Observatory and directed by Jason Woliner, known for “Borat Subsequent Moviefilm,” and produced by Broadway Video, an entertainment and media company founded by Saturday Night Live’s creator and producer Lorne Michaels, as part of an initiative to captivate viewers through entertaining content.
"Old Navy has a history of creating iconic, compelling content rooted in humor and pop culture. With “Lil' Interns,” we wanted to take our playful brand ethos beyond the traditional advertising space and delight viewers through pure entertainment," said Liat Weingarten, vice president of brand marketing and communications. “As storytellers we’re always looking for fresh ways to connect with our customers and are excited to test this new, unbranded content approach in our media mix.”
The series episode ranges from three to six minutes and can be viewed at www.LilInterns.com.
Episode 1 – Human Resources:
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,200 stores around the world. For more information, please visit www.oldnavy.com.
Contacts:
press@gap.com