Gap Inc. (NYSE: GAP) today announced that Lourdes Arocho will join the company as Senior Vice President & Head of Licensing, reporting to Pam Kaufman, Executive Vice President and Chief Entertainment Officer, beginning May 15. Based at the company’s Los Angeles office, Arocho will help lead the company’s next chapter of licensing growth.
As Gap Inc. continues to build momentum, the company is evolving how its brands connect with customers through partnerships, experiences, and licensing that deepen engagement, unlock new revenue streams, and drive long-term growth. Arocho’s appointment marks an important step in bringing Gap Inc.’s Fashiontainment platform to life.
In this role, she will lead licensing across Gap Inc.’s portfolio of iconic brands, including Old Navy, Gap, Banana Republic, and Athleta, scaling the platform through inbound and outbound partnerships, brand extensions, and direct to retail opportunities that connect the company more deeply to entertainment, sports, and the cultural moments shaping conversation today.
Arocho will help strengthen how Gap Inc. builds and manages relationships across the entertainment ecosystem, bringing greater focus and consistency to partnerships with leading studios, creators, retailers, and brands. Her work will support major cultural moments with standout merchandise and experiences that extend beyond traditional retail.
“Great brands do not just show up in culture, they help shape it,” said Pam Kaufman, Executive Vice President and Chief Entertainment Officer, Gap Inc. “Licensing is both a meaningful growth driver and a powerful way to keep our brands in the cultural conversation. We see our stores as stages – places where stories come to life, major moments are amplified, and customers can engage with great product and experiences in new ways. Lourdes brings the strategic vision, deep relationships, and operational discipline to help us build partnerships that are equal parts art and science – driving relevance, revenue, and lasting brand connection across our portfolio.”
Arocho’s experience includes licensing and consumer products leadership roles at Nickelodeon, NBC Universal, and most recently Paramount Global, where Arocho served as Senior Vice President, Global Consumer Products and Franchise Management, leading licensing and franchise strategy across some of the world’s most recognized entertainment properties, including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Top Gun: Maverick, Yellowstone, and PAW Patrol.
About Gap Inc.
Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company-operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world. For more information, please visit www.gapinc.com.