Two brands partner to make feeling good the ultimate gift – celebrating comfort, confidence, and self-care
Gap and cult-favorite beauty brand Summer Fridays are teaming up to launch a curated collection of cozy essentials – marking Summer Fridays’ first apparel collaboration. The 20-piece collection blends Gap’s classic comfort and timeless design with Summer Fridays’ minimalist Southern California aesthetic featuring soft knits, fleece sets, matching pajamas, and gift-ready accessories. Each piece is designed to celebrate everyday self-care as the ultimate form of self-expression.
“Gap and Summer Fridays are built on the same idea – that products designed to make you feel good and bring comfort and joy never go out of style,” says Mark Breitbard, President and CEO of Gap. “This collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic.”
The Gap × Summer Fridays collection offers covetable pieces that give fans a new way to wear and represent their favorite brands. Loungewear staples come in Summer Fridays’ signature tones – Pink Sugar, Cherry, Vanilla, and the iconic Jet Lag Mask blue – creating a true fashion-meets-beauty crossover. Highlights include:
- Knit sweaters and fleece sets made for mixing, matching, and lounging – versatile enough to wear anywhere.
- Flannel poplin pajamas and matching henley sets in fun prints and colors, including stripes and hearts.
- Giftable accessories like CashSoft socks and headbands for getting ready – or un-ready.
- A Summer Fridays beauty bundle, created exclusively for Gap × Summer Fridays as a gift-with-purchase, featuring favorites like the Jet Lag Mask and Vanilla Lip Butter Balm.
“There’s such a natural synergy between Gap and Summer Fridays – we both believe in creating easy, timeless essentials for everyday life,” says Marianna Hewitt, co-founder of Summer Fridays. “We designed pieces that feel cozy and comfortable, soft sweats you’ll live in to elevated basics you can wear in or out of the home. Each style is made to fit seamlessly into real life, from travel days, easy mornings, or moments at home, while still feeling special with a Summer Fridays touch.”
“We’ve always thought of Summer Fridays as a feeling and our collaboration with Gap carries that ethos into a clothing collection, merging fashion and beauty in an unexpected yet familiar way,” says Lauren Ireland, co-founder of Summer Fridays. “Just like Gap's pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency, making this partnership feel so natural from the start.”
The Gap × Summer Fridays collection comes to life through a playful film that reimagines the act of getting ready – to stay in. Featuring actor and model Barbie Ferreira, the spot captures effortless moments of comfort and confidence as she moves through her routine, blending self-care with style. Set to the track “I Don’t Care” by Dutch Actors and captured by director Charlie Di Placido and photographer Leoor Wild, the campaign celebrates the collection’s laid-back spirit, showing that a perfect Friday night in can be just as fun and full of energy as going out.
This collection launches December 12 at 12 p.m. ET & 9 a.m. PT on gap.com and in select Gap stores across the US and Canada. Available to shop in 55 locations across Gap’s key markets, this partnership invites the Summer Fridays’ community-driven audience into Gap retail spaces – creating moments of connection, energy, and discovery for customers who love to shop IRL. See the full store list here.
To celebrate the collaboration, Gap and Summer Fridays will transform the Gap store at The Grove into a cozy gifting pop-up on launch day, featuring exclusive programming for Gap cardholders and Rewards members. Guests can enjoy sweet treats, custom embroidery with purchase, an interactive charm bar, and a special appearance from campaign star Barbie Ferreira.
Customers who spend $125 can receive an exclusive gift-with-purchase featuring Summer Fridays’ best-selling beauty items inside a branded makeup bag – while supplies last, both online and in-store. The collection will also be available in international markets, including the Middle East, Peru, Turkey, and the UK. Prices range from $28–98.
For more details on Gap × Summer Fridays, follow @gap and @summerfridays.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
Jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections as well as limited-edition collections with GapStudio and partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About Summer Fridays:
Summer Fridays is a global beauty brand built on a skincare-first philosophy that makes every routine feel effortless. Founded in 2018 by Marianna Hewitt and Lauren Ireland, the brand debuted with its cult-favorite Jet Lag Mask and has since expanded into a collection of award-winning skincare and makeup-hybrid products. Known for its vegan and cruelty-free formulas, Summer Fridays continues to redefine modern beauty through simple, effective, and elevated essentials. These products are available globally across North America, Europe, the UK, Australia and the Middle East. For more information, please visit SummerFridays.com.