Campaign and upcoming customer activations bring Gap’s gifting destination to life across channels, building on the brand’s multi-year Give Your Gift platform
Gap is kicking off the holiday season with the launch of the “Give Your Gift” campaign, continuing the brand’s multi-year platform celebrating individuality, creativity, and community. “Give Your Gift” brings together three distinct choirs from across the nation, each showcasing their own sound, story, and perspective to create a collective musical expression rooted in the spirit of the holiday season.
“We’re excited to continue building Gap’s ‘Give Your Gift’ platform and extend it across new channels this holiday season to inspire connection and discovery,” said Fabiola Torres, Chief Marketing Officer of Gap. “The spirit of this campaign celebrates unity and togetherness. That’s the sentiment we aim to bring to our customers this season, offering new opportunities to engage with our brand and create memorable experiences that bring Gap’s gifting destination to life, both digitally and IRL.
Directed by Carissa Gallo with vocal arrangement and direction by Alexander Lloyd Blake, “Give Your Gift” is a continuation of Gap’s platform to spotlight music and style as a canvas for self-expression. The campaign and accompanying behind-the-scenes content captures the three choirs — A Cappella Academy, Tonality, and Sainted — uniting to perform a new interpretation of the iconic Jackson 5 song "I'll Be There,” and celebrates the power of expressing your voice while reinforcing the magic of connecting with others.
Gap’s “Give Your Gift” campaign is the first touchpoint of a broader holiday destination coming to life across Gap channels, bringing together cozy icons, festive favorites, and new ways to gift the brand’s icons, including:
- CashSoft, Gap’s softest proprietary knit, returns for the season with fresh silhouettes alongside bestselling crewnecks and cardigans. Festive stripes and Fair Isle patterns round out the assortment, while classic cotton sweaters offer easy layers for the whole family.
- Sleepwear and signature sweats bring comfort to every holiday moment, with mix-and-match pajamas for the family alongside cozy GapBody favorites and fleece for women, men, and kids.
- The GapBag collection expands for holiday with rich textures and new proportions across the collection. The hero Five Pocket Tote arrives in faux suede and shearling fabrications, joined by new CashSoft totes and pouchettes, alongside an assortment of smaller charms and accessories for easy gifting.
- Gap Beauty celebrates the season with limited-edition fragrance, body care, and ready-to-gift formats, led by Bliss, a new scent inspired by the joy and energy of the holidays.
Gap will bring the “Give Your Gift” platform to life through a series of immersive shopping experiences designed to make gifting feel more personal. A multi-day pop-up opening in Williamsburg this month will spotlight the CashSoft assortment alongside accessories, fragrance, and other giftable favorites. Customers can enjoy seasonal treats, gift wrapping, and product customization.
Select Gap stores will also offer dedicated holiday shop-in-shop destinations throughout the season, bringing together curated gift ideas, special customization offerings, and complimentary gift wrapping to turn holiday shopping into a moment worth sharing.
The “Give Your Gift” campaign launches today across digital, social, video, and Gap brand channels. The Holiday 2026 collection is available to shop now in Gap stores and on gap.com.
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is a lifestyle brand offering products across generations, including GapKids, babyGap, Gap Maternity, GapBody, GapFit, Gap Accessories and Gap Beauty, as well as GapStudio and partner collaborations through GapX. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, visit gap.com.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
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