Product Manager II, Creative Assets

About Gap

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us. 

About the Role

The Content Supply Chain horizontal powers the end-to-end ecosystem that delivers product information and creative assets to every customer touchpoint across our brands. Within this ecosystem, the Creative Asset Operations domain sits at the heart of content creation—translating product readiness and creative intent into high-quality visual assets at scale.

The Product Manager II, Digital Asset Management plays a critical role in enabling how creative and product assets are structured, enriched, and activated across the content supply chain. Sitting within the Content Supply Chain horizontal, this role focuses on DAM capabilities and metadata models that power asset discovery, reuse, automation, and downstream activation across ecommerce, marketing, and owned channels.

Reporting to the Senior Product Manager, Creative Asset Operations, this role owns day-to-day product decisions for DAM features and integrations that connect photo studio outputs with PIM, CMS, marketing platforms, and analytics. You’ll work closely with Photo Studio Operations, PIM/Catalog, Marketing, and Data Science partners to ensure assets are consistently tagged, searchable, and ready for scale.

This is a hands-on product role for someone who enjoys translating complex operational needs into clear product requirements and shipping practical improvements that make creative work easier and faster.

What You'll Do

Own DAM & Metadata Capabilities

• Own delivery of DAM features related to metadata models, taxonomy, asset structure, and search.
• Define how product and marketing assets are described, related, and governed to support discovery, reuse, and automation.
• Maintain and prioritize a backlog focused on improving asset quality, consistency, and usability at scale.

Enable Asset Activation & Automation

• Define metadata requirements that enable downstream use cases such as CMS automation, marketing activation, localization, personalization, and analytics.
• Support asset lifecycle states (e.g., in progress, ready, published, archived) and readiness signals within DAM workflows.
• Ensure assets and metadata are structured to support omnichannel and multi-brand needs.

Translate Workflow Needs into Product Delivery

• Convert operational pain points and business requirements into clear product requirements and acceptance criteria.
• Partner with Engineering to validate solutions, support delivery, and ensure quality outcomes.
• Contribute to incremental improvements that reduce manual effort and increase reliability across content workflows.

Improve Findability, Reuse & Data Quality

• Drive improvements in asset search relevance, metadata completeness, and asset reuse rates.
• Help establish standards and guardrails that balance creative flexibility with system consistency.
• Support reporting and insights that surface how assets are used and where friction exists.

Measure & Learn

• Define and monitor success metrics related to DAM adoption, asset findability, metadata quality, and time-to-publish.
• Use qualitative and quantitative insights to inform prioritization and continuous improvement.

Who You Are

• Detail-oriented and organized, with a strong bias toward execution and follow-through.
• Comfortable working within an existing strategy while owning and improving a defined product area.
• Curious about how systems connect and how data enables automation and scale.
• A collaborative partner who communicates clearly with both technical and non-technical teams.
• Willing to learn by being close to the work, including engaging directly with studio, creative, and operations teams.

Qualifications & experience

• 2+ years of product management experience, or equivalent experience in content operations, digital asset management, or related domains.
• Hands-on experience with DAM systems, metadata/taxonomy, content platforms, or workflow tools.
• Understanding of how creative and product assets move from creation through publication and reuse.
• Experience writing clear product requirements and managing a backlog in partnership with Engineering.
• Familiarity with retail, ecommerce, marketing, or high-volume content environments is a plus.
• Exposure to PIM, CMS, marketing platforms, or analytics tools is strongly preferred.
• Comfortable working with data to inform prioritization and measure outcomes.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, and Old Navy.
• Pension schemes available, depending on role.
• Market-leading private medical healthcare and well-being programme.*
• Voluntary medical cash plan open to all employees.
• Performance-related discretionary bonuses.*
• Access to our Employee Support Programme for overall well-being.

*For eligible employees