Senior Manager, Influencer Marketing

Banana Republic

Banana Republic ha radici nello spirito d'esplorazione e nel desiderio di avventurarsi in luoghi nuovi, oltre i confini della quotidianità. I nostri capi sono pensati per una vita senza limiti.

Viaggiamo alla ricerca dei materiali e delle innovazioni tessili di maggiori pregio per fondere forma e sostanza, perché siamo convinti che i capi che si indossano dovrebbero aprire la strada ad un mondo di nuove possibilità. E chi lavora in Banana Republic possiede le stesse caratteristiche del nostro brand: curiosità, connessione, audacia nello sfidare i limiti. Ti sembra faccia al caso tuo? Unisciti a noi in questa avventura per scoprire come sarà il futuro. 

About the Role

The Senior Manager of Influencer Marketing will play a crucial role in creating and executing Banana Republic’s influencer marketing strategy. As an internal expert, the Senior Manager will lead the development and production of innovative influencer campaigns, strategic gifting initiatives, and community-building events and experiential activations.

Collaborating closely with the broader marketing team, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision. They will oversee the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to identify opportunities and challenges.

What You'll Do

• Develop comprehensive influencer programs that elevate brand awareness, fostering loyalty, engagement, and a strong presence across social and digital platforms.
• Strategize and implement influencer initiatives for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives.
• Cultivate organic influencer programming to enhance the brand's content creator community, focusing on growth and retention strategies.
• Support performance-driven partnerships and campaigns, collaborating with key team leaders to maximize content across paid and digital channels.
• Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.
• Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
• Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.
• Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.
• Support the planning and execution of launch events and creative in-person experiences that grow and strengthen brand relationships.
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Banana Republic influencer community.

Who You Are

• 8+ years marketing experience with 5+ years experience in social and influencer marketing
• 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
• Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers
• Comprehensive knowledge of paid influencer and affiliate strategies, with a clear understanding of what drives success
• Strong analytical abilities, with a track record of reporting and optimizing performance metrics
• Proficient in managing departmental budgets efficiently
• Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

I benefit Banana Republic

• Sconti sui prodotti dei nostri brand: 50% di sconto sul prezzo di listino di Gap, Banana Republic, Old Navy e Athleta e 30% di sconto presso i punti vendita situati all’interno di centri outlet.
• Uno dei piani di congedo retribuito più competitivi del settore.*
• I dipendenti possono richiedere fino a cinque ore lavorative al mese per prestare volontariato presso un ente benefico a loro scelta.*
• Ampio programma 401(k), per cui l'azienda corrisponde i contributi fino al quattro percento dello stipendio di base dei dipendenti.*
• Programma di acquisto azioni per i dipendenti.*
• Assicurazione medica, dentistica, oculistica e sulla vita.*
• Scopri gli altri benefici che offriamo.

*Per dipendenti idonei