Collection reimagines Gap’s iconic styles with Sandy Liang's signature design details, brought to life through an animated film by Annie Choi that celebrates Liang’s New York City upbringing and childhood nostalgia.
Gap is partnering with New York-based designer Sandy Liang on a limited-edition collection of women's and kids' apparel launching on Friday, October 10. Rooted in shared nostalgia, the collaboration merges Gap’s timeless heritage with Liang’s signature aesthetic, showcasing how the brand’s iconic essentials can serve as a canvas for creativity.
Since launching her first collection in 2014, Sandy Liang has become one of New York’s defining designers, known for her blend of feminine nostalgia with downtown edge. Her collaboration with Gap channels her cult-favorite designs into a reimagination of the brand's icons — from bow-adorned denim to instantly iconic outerwear — resulting in a collection that is both playful and wearable, with cross-generational appeal.
“Each collaboration has its own handwriting — its own story,” said Mark Breitbard, President and CEO of Gap brand. “Sandy Liang has cultivated both an engaged community and an iconic design perspective, which has allowed her to reimagine our heritage pieces into something entirely new, yet familiar. It’s exactly the kind of creative partnership that keeps Gap at the forefront of culture.”
Inspired by Sandy’s own memories of growing up with Gap, the collaboration is brought to life through an imaginative short film, "Sandy's Dream Closet," animated by celebrated visual artist Annie Choi. Centering on a street in New York City's Lower East Side above her father’s Cantonese restaurant, Congee Village, the film illustrates a dreamscape of a young Sandy Liang as she imagines the fashion possibilities of the future, with the Gap × Sandy Liang collaboration representing her ultimate vision of self-expression.
“Growing up, Gap was the pinnacle of fashion. It’s incredible that I get to co-create with such an iconic brand that I treasured so much as a child, yet is still so relevant today,” said Sandy Liang. “‘Sandy’s Dream Closet’ illustrates how wearing Gap made me feel growing up as I imagined being an adult one day and who I could be. I wanted to take the pieces that meant something to me as a kid and reimagine them through my lens today — celebrating girlhood in all its forms, while honoring the iconic styles that make Gap so timeless.”
The Gap × Sandy Liang collection’s playful motifs and whimsical design details transform everyday staples into modern collectibles:
- Denim anchors the collection with versatile silhouettes that merge Sandy’s aesthetic with Gap classics, including the Pleated Denim Mini Skirt ($88), the Vegan Fur Crop Denim Jacket ($128) and Low Rise ’90s Loose Carpenter Jeans ($108).
- Gap’s iconic fleece is refreshed with Sandy’s reinterpretation of the classic arch logo on the Extra Heavyweight Logo Oversized Hoodie ($118) and the Heavyweight Bow Oversized Hoodie ($108).
- A statement-making outerwear assortment includes the Reversible Vegan Leather Sherpa Jacket ($268), a Vegan Fur Half-Zip Pullover ($198), and Bow-Back Trench Coat ($228) finished with Sandy Liang’s signature bow detailing.
- Online-exclusive items for baby and toddler include mini matchbacks inspired by women’s fleece and outerwear styles, extending the collaboration across generations, with Sandy’s son, Rainer, also appearing in the campaign.
The Gap × Sandy Liang collection launches October 10 at 9 a.m. ET on gap.com and in select Gap stores, including The Grove, 2 Folsom, Flatiron, and Irvine Spectrum Center, as well as Sandy Liang’s flagship store in New York City. The collaboration will also be available in international markets including the Middle East, Czech Republic, Philippines, Mexico, Turkey, Japan, Taiwan, the UK, and on Zalando.com. Prices range from $15–268. Gap cardholders get exclusive early access to the Gap × Sandy Liang collaboration, starting 10/9 at 12 p.m. ET / 9 a.m. PT via the Gap mobile app and on gap.com.
For more details on Gap × Sandy Liang, follow @gap and @sandyliang.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About Sandy Liang:
Sandy Liang is a New York based-and-bred designer who draws energy and inspiration for her collections from the magnetism of childhood memory and unsung neighborhood spirit, from chefs in aprons smoking behind restaurant doors to grandmothers shuffling on Canal Street in wide-leg printed pants. Liang grew up in Bayside, Queens, and after briefly attending Rhode Island School of Design for architecture, transferred to Parsons to study fashion design. She founded her company immediately upon graduating, and began to develop what she says she could just see and feel from the outset.
As a designer, her roots are firmly in outerwear, the structure, materiality and identity of which has informed her work since her first collection ten seasons ago. With elevated detailing and beautiful fabrics (leather, shearling, mink and more), Liang explores the memories of comfort from winter coats on the school playground, her first impressions of silhouette and color from 90s brands that she saw on the street in New York as a kid, and the wit of cartoon-y, playful influences. Each collection builds on the last, with thoughtfulness and consistency that is uncommon in a young brand. As she develops new offerings in ready-to-wear, building on shirting and knits, her attention to layerable quality and material remains. Liang innovates within the range of emotionality that inspires her, and is very much a biographical designer.
Liang’s process has a rare, local focus. She works intimately with a small team in a renovated studio space that was once a storage room for her father’s restaurant two blocks away, where he still works. She names pieces after family and friends, and develops custom prints--like a fruit print with hidden lighters--that wink at the everyday in New York. Her designed memories have their own luxury, longevity and wit, are enjoyable to observe, sumptuous to touch yet easy to appreciate.