At Shoptalk Spring, Gap Inc.’s Office of AI will introduce new technologies that will transform how customers shop, ensuring our brands show up wherever inspiration happens, guiding you to the right fit with confidence, and making checkout seamless across digital and AI-powered experiences.
Gap Inc. (NYSE: GAP), the parent company of Old Navy, Gap, Banana Republic and Athleta, today introduces two new AI technologies designed to make online shopping simpler and more confident for customers: personalized fit guidance from Bold Metrics’ Agent Sizing Protocol and support for Google’s new Universal Commerce Protocol (UCP), to enable more seamless conversational and agentic commerce experiences.
As many retailers continue to test isolated AI use cases, Gap Inc. has rebuilt its digital foundation to support AI end-to-end. Built on unified Google Cloud data, AI-ready architecture, and disciplined governance, the company is scaling intelligence across every journey - not as a side initiative, but as part of its operating model.
“We are not pursuing AI for novelty,” said Sven Gerjets, Chief Technology Officer, Gap Inc. “These partnerships are about solving real customer problems - helping shoppers feel confident about fit and making it easier to complete a purchase. They also reflect the holistic AI strategy we’ve built to scale intelligence across the enterprise in a disciplined way that drives measurable value over time.”
Helping Customers Feel Confident About Fit
Uncertainty about size remains a major barrier to buying apparel online. Through Bold Metrics, Gap Inc. is embedding predictive fit guidance directly into AI-driven shopping flows.
Instead of relying on static charts, customers receive personalized size recommendations within conversational experiences - at the moment they’re ready to buy. By integrating fit intelligence into the purchase path, Gap Inc. is making sizing a core capability of agentic commerce.
Optimizing the Customer Experience at the LLM Layer
As shopping shifts from traditional search engines to AI-powered answer engines, Gap Inc. is ensuring its brands appear accurately and transaction-ready within conversational AI experiences. Through Universal Commerce Protocol (UCP), Gap Inc. will meet their customers wherever they choose to shop, with products ready for seamless checkout across emerging AI-native environments. Customers will be able to purchase products from Gap while using and searching in AI Mode in Google Search and the Gemini app.
Together, predictive sizing and AI-native commerce reduce friction at two critical moments: choosing the right size and completing the purchase.
Media Contact
Press@gap.com
Forward-Looking Statements
This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding the benefits Gap Inc. aims to drive through our holistic AI strategy including improved fit confidence, AI-ready commerce infrastructure, and measurable productivity gains.
Because forward-looking statements involve risks and uncertainties, there are important factors that could cause the company’s actual results to differ materially from those in any forward-looking statements. Information regarding factors that could cause results to differ can be found in the company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2026. The company assumes no obligation to publicly update or revise any forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.
About Gap Inc.
Gap Inc., a purpose-driven house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children available worldwide through company operated and franchise stores, and e-commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet through its commitment to bridge gaps to create a better world. For more information, please visit www.gapinc.com.
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